We have tackled the first critical component of your voice broadcasting campaign which is your greeting or message. Now, lets take a look at the second critical component.

Your data or phone list plays a very vital role in your voice broadcasting campaign. It´s possible for you to have the best, most effective message in the world, but if you don´t have high quality lists, you could still end up with no response. As a telemarketer you have to ensure that you have high quality leads. These leads can be categorized into three.

1. Your personal lists

This works best if your company have established your own clientèle, the customers who have previously purchased your products or availed for your services. Your company already has the data of these customers and these are your gold mine. Now in this case you can choose to have a professional record the greeting for you or you can record it on your own. Considering that these are your clients, it’s comforting for them if they get to hear your own voice and are more likely to be engaged in the call. Though this approach has proven effective, you need to have a very large scale data to succeed using your own list. Otherwise, your list will be exhausted and will be forced to buy leads from data sources.

2. Basic or non specific lists

A general lists can be used when you don’t have to contact a certain demographic. A lot of mortgage brokers, MLM businesses or pizza deliveries use this type of lists. You just have to provide either an area or zip code you want the leads to come from and data will be provided for you. This leads are also cheaper to purchase.

3. Specific lists

When trying to reach a certain income bracket, age or whatever demographic you want you need targeted leads. Bear in mind that these leads are very expensive and is not a guarantee for a successful campaign considering the expense involve in buying it. You can buy this leads according to certain categories such as:

1. elderly people

2. 200K a year income people

3. good credit rating residents

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.