1. Always Sound natural: The key to a voice broadcast is to engage the customer immediately and this is best done by using a natural phone voice. When a recipient thinks they’ve received an automated voice, they have a tendency to hang up. When people sense sincerity in the voice and message, they tend to listen.

2. Give your name: Introduce yourself at the first line of the call to further personalize the experience.

3. Lead with the benefits: When creating a greeting, speak in terms of how the customer will directly benefit from your product or service. For example, instead of saying “our current home loans rates are 4.7%,” try “the average New Yorker saves over $8,500 per year by switching to our low interest home loan.”

4. Go straight to the point: State the benefit to customer very early on in the call. The sooner they understand how they will benefit, the more open they will be to your message.

5. Entice the customer to find out more: Don’t reveal everything in your voice broadcast greeting. Instead, entice prospects with the most interesting and beneficial points and encourage them to take an action to find out more. Encouraging a prospect to make the next move is a critical step in turning a prospect into a client.

6. Include a call to action: Decide on the definite action you want the caller to take after hearing your message and ask them to take the action throughout and/or at the end of the call. The action may be to call your direct line within the next 24 hours or to press 1 to be able to talk directly with one of your representatives.

For those who have never tried telemarketing because of fear, doubt, or time constraints, voice broadcasting is the solution for eliminating all of telemarketings most unattractive points while still reaping the full lead generating potential. The cost of a voice broadcast is meager compared with the cost of live personnel, but can achieve the results of an unlimited sized call center. By using these few ideas, you can easily build a marketing campaign to forcefully boost your sales leads.