Voice Broadcasting may sound alien to your ear. As this is fast becoming a lucrative option in marketing your product it may just well hit big time in the advertising industry.

The great thing about Voice Broadcasting is that you can get into it for a fraction of what other mediums require and that the results are immediate. Currently, there are a couple of companies out there and most companies charge anywhere from 6 cents to 20 cents a minute. The thing about per minute charges that I do not like is that per minute charges force or urge clients to pay for excess seconds they do not even use when they are locked in on Voice Broadcasting campaigns on a per minute basis. There are however, a few rare exceptions, but these are very sophisticated voice broadcasting companies that actually know how to massage their results where they can make it work. It may work however, if the per minute charges are based on certain second increments like every 5 or 6 seconds.

As someone who is new in advertising through voice broadcasting you should pay per call. And, the best news is that there are companies that will charge quite a bit less than the prices I mentioned above. The great thing about per call billing is it´s clear, simple and easy to track. You only pay for connected calls such as live pick ups, asnwering or fax machines and not for No answers, busy signals or bad numbers. Now we’re talking!

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.