In voice broadcasting you have a variety of options as to call blasting. We will focus first on voice mail only voice broadcasting.

In answering machine voice broadcasting, all calls that go out will only be left on answering machines, thus when a live person picks up a prompt says “Sorry wrong number” then hangs up. The answering machine message will include an offer, a call to action and a phone number to respond. Machine messages work best if you are calling established customers or making certain follow ups. It’s thus important that your message will sound as if you are the one leaving a message on their machine to make it more personal. The best approach is to use your own voice in making the recording. You can get some help from someone in the voice broadcasting company you are using in formulating your script. Since they are the expert, they will be able to tailor cut your message to make your campaign a success as they have been in the business for a long time already.

This is how answering machine messages goes for it to be effective. Say you sell cosmetic pigments and are calling your customer base. An effective voice mail blast should be done after 5PM or after working hours to ensure that your message will go to answering machines. The message would sound like this.

“Hi, this is Sandy calling from Excellent Pigments, I noticed that you haven´t placed an order lately and I wanted you to know that we´re having a special right now. Buy any two at a regular price and get one for free, no limits. Call 877-987-1234. I´ll be in the office all day tomorrow, so call me to take advantage of this special offer.”

This approach gives you the appearance of giving them personalized service. Be aware though that base on statistics we gathered, this approach generated the least response rate.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.