Your voice broadcasting message is a vital element in having a successful campaign. You can make your voice mail message as long as you want. However, whether or not the message will be cut off depends on the receiving end. Some answering machines or voice mails are set to receive a particular length, so it’s something beyond everyone’s control.

The best thing to do is to keep your message length to our recommended 25 second length, unless you know for sure that your recipients can receive longer messages.

In the case of delivering a message to a live recipient, you still want to limit the message length, unless you are making some kind of announcement to recipients who are expecting your message. For example, I have a client who is a life coach and needs to deliver longer messages. Her voice mail and live recipients are expecting this so they make the changes on their end to accommodate the message length.

In summary, if you are delivering messages to new prospects who may or may not be able to receive a long message, then you are better off delivering the 25 second message. We have also found that the shorter messages are more effective in the long run and will yield more responses. In the case of the live message you will also want to grab the interested caller right away and speak to them live, so get them to Press 1 to transfer sooner than later, otherwise they may be likely to hang up.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.