Inevitably true, your customers are swamped with over 3,000 different sorts of advertisements – newspapers, TV, radio, billboards on the streets, and even those annoying cold calls interrupting dinners. With this dilemma, savvy marketers have been experimenting on how to come up with a more innovative and definitely more efficient way to break through the cluttered market and capture their customers’ attention.

Seth Godin who authored “Permission Marketing” explicitly said that permission marketing approaches like spam and marketing messages muddling your email inbox, bills and junk mails occupying much of your mailbox, 8 sixty-second messages eating up every hour you spend on the TV, 20 minutes of various ads every hour over the radio, billboards of all sizes you can see on the streets every few miles, and those cold calls interrupting during dinners have been last year’s buzzword.

Anyhow, adept marketers are getting more concerned on how to cut through the clutter so as to get increased responses and improved loyalty to their brand. Voice broadcasting was then came to shape as it seemed to be the best way to communicate with the customers in a virtually untapped place – the home answering machine! Indeed, home answering machine is the only remaining uncluttered place to communicate with your prospects and customers. You don’t hear many messages from companies and other advertising sectors when you come home and check your answering machine. Most of the messages, if not all, are from family and friends, and generally you’ll have a pen and paper handy for some information you might need to note down. Not to mention, well over 50% of answering machines are situated next to the home computer so you could just imagine how powerful it could be to break the communication barrier between you and your prospects or customers.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com