But, how can leaving thousands of messages on home answering machines be made possible? Simple! You don’t need to hire an army of telemarketers nor sub-contract a call center to help you reach thousands of prospects and customers thus saving you both long set up periods and significant costs!

Voice broadcasting is all that it takes to break through the attention catastrophe. It is a new media which can quickly and cost-effectively carry out the task with the bandwidth giving the marketers a virtually unlimited call capability. Matter of fact, several clients are dialing millions of calls per day and leaving messages on home answering machine which sounded like a representative from your company personally called.

Needless to say, this creates great opportunities for marketers that have never existed before. This media can be used to pre-call direct mail, cross-sell, cut down the cost of customer acquisition, and even boost the customer experience. The quality of the message left is so good you can hardly tell the difference between a real human voice and the improved digital message of voice message broadcasting generally referred to as auto-dialing.
Voice broadcasting a message delivers a higher response rate compared to a direct mail with the speed and low-cost advantage of an e-mail, with added warmth of a personal call. Now marketers have the capability to communicate with their customers or prospects in the last uncluttered place - the home answering machine – for the cost of a phone call!

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com