Voice Broadcasting is a technique that people can use to deliver information to lots of recipients at once. For example, during a weather emergency, law enforcement officials can notify people of life-threatening conditions. Doctors can let patients know when the season’s flu shots have arrived. Computer gaming shops can inform customers that a highly anticipated game is available for pre-order. Sometimes, this information is convenient; other times, it’s critical.

The goal of voice broadcasting is to reach as many people as possible as quickly as possible. To do this, it has to take advantage of lots of different communication methods. Information can be in the form of recorded messages, e-mail, text messages or fax. It can travel over traditional or cellular phone networks or the Internet. Delivering the messages also requires a database full of contact information and hardware that can handle lots of data moving simultaneously.

In some cases, people may need to receive responses to their messages. For example, a mortgage brokers may send phone messages to homeowners whoa re interested in lowering their rate . The homeowners may then need to press one button to talk to the broker and another to cancel it or be removed. People who send urgent information may also need to know whether their messages arrived safely.

Because of all these requirements and complexities, broadcast messaging generally starts with a service provider. The provider has the equipment and staff needed to take care of all the details. A person or organization that wants to send messages — we’ll call this the sender — works with the service provider to deliver information as efficiently as possible to either a live person or an answering machine.

..tomorow we will continue and will discuss the tools used by providers….