How it works

Your campaign can be constructed so that if an answering machine answers, one particular message is delivered (or the call is disconnected, if desired). If a live person answers, a different message is delivered, giving them the chance, with the push of a button, to respond to an offer, acknowledge receipt of an important announcement, renew a subscription, or with direct connection even connect to one of your live sales agents instantly… the possibilities are endless!

Reach existing clients

You must stay in touch with existing clients and reinforce customer loyalty for your products and services. Earlier this week I did a voice broadcast to all my past clients and prospects and as a result I received phone calls from many prospects. Keep in mind that everybody is very busy and they cannot always remember you. Your clients and prospects can easily be distracted and forget about your company. Two main reasons. First they receive many offers from your competition, Second they forgot all the benefits of your product/service. If you do not stay in touch with existing clients or prospects, they will go somewhere else. It`s been proven! so don`t let them go to your competition!

Customer retention and loyalty programs

When was the last time you got in touch with past clients or prospects? Oh!!! It has been proven that keeping in touch with customers keeps them coming back… keeps them loyal, create goodwill and maintain top-of-mind awareness for your business or service with special offers, announcements, thank you… the possibilities are endless!

You may use voice broadcasting services to:

Offer loyalty discounts

Special of the month

Overstock

Create awareness of products and services

Announce new products and services

Send “thank you” for recent purchases

Find out if they were satisfied with past purchase

Ask for referrals

Reach new prospects

As I said earlier it is wise to use multiple marketing tools to generate leads for your business. You must test different marketing tools to generate leads so that you know what works best. Voice broadcast serves as a stand alone and complimentary marketing tool.

How many marketing mediums have you tested so far? What additional tools have you recently thought about to reach new prospects and past clients?

 next stop will be the benefits of voice broadcasting….

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.