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Uses of Voice Broadcasting (Part 2)

Other examples of Voice Broadcast

Lead Generation

Acquiring new customers and lowering your customer acquisition cost is always a challenge. Voice Broadcast provides a new alternative medium to communicate with the masses and acquire new customers economically. We help you by cutting through the clutter and communicating your message with thousands or millions of your prospects to enhance your customer base.

Direct mail: Lookout Calls and Fundraising

Compliment your direct mail offer, catalogue, or fundraising campaign and significantly increase your response rates, using voice broadcast “lookout call”. By using Voice Broadcast to deliver a “lookout” message to recipients of your direct mail piece for example

“Hello, I’m calling from _______ to ask you to look out for

a blue envelop with a rainbow on the front. Please take a

minute and learn how we help kids throughout the city…”

A well designed message will increase the recipient’s interest in the mail piece, causing them out of curiosity to open it. By simply causing more of your marketing pieces to be opened, your response rates will increase because you used Voice Broadcast to cut through the clutter.

Catalogue Sales

Improve sales by drawing attention to specials. Alert customers the catalogue will be in their box any day. Create anticipation for your goods. In one test case, Group A was sent a catalogue without a lookout call, and Group B received a lookout call as their catalogues arrived in the mail. Not only did group (B) have 90% more orders, the average order was twice the value of Group A.

Upselling

Increase your customer share, not just your market share. Target your company’s leading customer base with information on product and service upgrades, added-value tips, and other offers specific to their needs. This creates customer loyalty and reduces the number of contacts required to keep a strong relationship.

Branding

Branding is the foundation of every great company, product, and service. Traditionally, it takes years to establish household branding, but with our innovative technology, branding is created in days. Voice Broadcast gives you a new personalized branding tool by creating top of mind awareness. You can leave different messages on machines to target and focus the message to the customer.

Stand-alone Voice Broadcast

Using Voice Broadcast as a stand-alone medium is an excellent way to verbally communicate with customers, members or targeted groups of people. Voice Broadcast gives you the power to deliver a targeted, personalized message and the flexibility to create and change your message in a

fraction of the time needed for other means of communication.

Time Sensitive Information

Use Voice Broadcast to alert your customers and prospects about special promotions, grand openings, and other time sensitive opportunities. Timing can be everything and Voice Broadcasting is your solution when delivering unique, time sensitive information to your customers.

Answering Machine Message

Imagine clicking a button and within minutes 200, 300, even 500 or more of your past clients, contacts or members of your network receive this “personal” call from you left on their voicemail or answering machine:

“Hi, it’s (you) with (your co.). Sorry I missed you. I

wanted to give you a quick call because right now I’m

working with clients who are interested in purchasing a home

in your neighbourhood.

Thought I’d touch base with you and see if you might be

interested in selling in the near future. If so, I may be

able to help you get a great sale price. If you have an

interest or if you know anybody else in your neighbourhood

who’s interested in selling please call me at 1800 xxx xxx.

Have a great day!”

The bottom line is, voice broadcast will make money for you and save you a tremendous amount of time and energy.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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