We sell a need and we sell a product or service that people do need. But sometimes getting someone to understand that what we are offering is the best product out there is challenging.

So how do we break through the negative image of sales of someone that only sees just another salesperson? Do you tend to put up your defenses and get angry and down? How about hanging your head in failure? Is that you?

Understand that timing is everything. A no now may not be a no tomorrow. Keep the the people that say no on your system. Ask if you can follow up in 3 months or so, just in case. If they say yes, then you had better be there, or be calling or whatever method you get in touch with them on the exact day 3 months from now.

Send a thank you card or any token to them for their valuable time and include your business card. They may put in in the trash, but then again, they may just keep it, just in case. I know I would.

Ask for a referral from them if they say no. If they are not fascinated in hearing about your product or offer, then just maybe, they may know someone who is. If you don’t strike, they will not volunteer that piece of information.

Be professional at all times and on your best behavior. Being abrupt or defeated will not help you in anyway and will just fortify their belief in salespeople in general.

Will the negative impression just abate with these few tips? I think not, but I intend to help you realize the value of being in the sales force and improve the way we look at it…

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com