Who said that voice broadcasting is only for mortgage business, political campaigns and non profit organizations? Voice broadcasting is so much more than this. This technology now caters to baked products such as breads, cookies and specialty cakes just to name a few. Recently I have handled and helped run a voice broadcasting campaign to promote a pizzeria. The campaign was set up to be launched when most residents are at home. They maybe watching television at that time and must be a bit hungry just perfect to launch a voice broadcasting campaign on food. We suggested to do a Press 1 campaign, that way when customers hear the message, hungry and all, they only end to Press 1 and then automatically get routed to the pizzeria to place their order. The greeting was created in such a way that the prospects upon hearing the message virtually salivated and imagined their pizza already. Exciting right! It gets more exciting when the customers got to order their pizza and be delivered on their footsteps still hot from the oven. Delicious!

The campaign made a wonderful response from customers and the pizzeria have been doing this type of campaign every two weeks with varying promotional tactics. That’s what’s great about voice broadcasting especially the Press 1 campaign as it gives immediate customer response and the company gets to evaluate right away if their approach is something productive or not.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.