Trace results painstakingly

Keep a tally on the total phone numbers dialed, the number of respondents, where these response came from, percentage of the response, the sale made based on the response and cost per voice blast. It is also advisable that you download a CDR or call detail report at the end of every campaign. The CDR allows you to check whatever transpired during your campaign. You will see in the CDR which numbers were connected or which were answering machines. This way if there are certain numbers you would like to follow up or you may want to re run you can do so.

Utilize your tests to decide approach

How effective your strategy is will be determined by the statistical results that it yields. No matter how creative your ideas are and how tempting your offers are, if the test results do not come up with the numbers expected, then its best to analyze what happened. Results don’t lie. These are the bases of which work best. And your prospective customers know which.

Exhaust your control until you weary it

If your control is what brings in the money then keep using it. Don’t put your control aside just because you are bored with it. The purpose of such control is to generate income. Until the results have been stable that the new control element is effective, use the trusted element still.

Keep testing

For continued success and innovation always test your elements. It would be very comfortable when you see good results of your voice broadcasting to just stick on what is now. However, it’s equally important to be abreast of our ever changing society and people’s demands to always make sure that you are prepared of what is to come. Doing a test all the time will serve as an ally for your business.

 

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.