Voice broadcasting delivers a personally recorded telephone message to hundreds or thousands of voters. Used correctly, it is the ultimate targeting tool. With voice broadcast  messages, you are able to send exactly the right message to exactly the right people at exactly the right time by exactly the right person. You control:

1) The content of the message2) The delivery of the message

3) The quality of the message

When Atlanta City Council candidate Julia Emmons was running for an At-Large seat, she used as part of her campaign strategy a radio spot and a telephone call to gain name recognition among her constituents. She won the election. When the City of Atlanta faced a tough referendum for a one percent local option sales tax, the city used the same communications tool to reach voters. The city’s sales tax passed.What voters heared and acted upon were brief, action-oriented recorded messages. Early in the campaign neighbors got calls from their friends inviting them to meet Ms. Emmons; during the get-out-the-vote effort, voters heard prominent community leaders support her. Called voice broadcasting, it delivers the message - and the vote - for pennies.

The key elements to successful Voice broadcasting: Primarily, a good technical equipment, and secondarily, a good understanding of how to use it in your campaign. It gives you the power to get your message out quickly, reliably and inexpensively. Voice broadcasting is a hybrid between a radio announcement and a live telephone call. It is a hand-delivered radio announcement with guaranteed reach, With traditional broadcast media, you must be sure your message can pass a universal litmus test. With voice broadcasting, you can reach and impact a particular demographic with a potent message that only they hear.

Voice broadcasting gives you the frequency to encroach the voters’ consciousness. As John Davies says, “People retain only 20 percent of the 30,000 messages they receive each week.” Voice broadcasting is the way for yours to be one of them. It is most effective when used together with direct mail. It is not intended to replace phonebanking or your mailings. Voice broadcasting gives you the frequency and repetition of impressions to encroach your voters, particularly in down ballot races. It’s the “ah-ha” factor: “I’ve heard that before.”

..next time we will discuss the factors that compose a successful campaign…

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.