The cost per completed call is determined by taking your total cost of sending your voice broadcasting campaign and then divide it by the number of completed calls. This second measurement is very important to take note of because when you decrease your cost per completed call, you also get to lessen your cost per receipt. Provided however, that you have the same response rate for your campaign. For a campaign based on completed calls you are being charged for both live and answering machine connects.

3 - Response Rate

The third is when you measure your response rate to your Voice broadcasting campaign. You can easily calculate the result by getting the number of people who actually responded to your campaign and then dividing it with the number of people you sent the Voice broadcasting campaign to. The response rate measurement is very important as you can predict early on the success or failure of your Voice broadcasting campaign, whether you voice delivery or press 1 type. In voice broadcasting the normal response rate is 40 to 100 per 40 thousand dials. This response rate will also include those who want to be taken off the list so be aware of it.

Voice broadcasting is a matter of science and art where one needs analytic and creative thinking. When you employ Voice broadcasting campaign in your promotional campaign, you not only make it more scientific, you also get to quantify results making it easy for you to decide on the best marketing campaign to effect.