Build your goldmine

In every business the source of income are the customers and in the law of the seed the more customers you have the more chance of someone buying your product. Make it a habit of building up your database by keeping information such as names , emails and phone numbers. Update this data often and add vital information like their affiliation and referrals. Do not let any form of contact like phone conversation, chat or email with a potential customer pass by without getting those info.

Narrow market, narrow opportunity

In general, having a targeted campaign increases the success rate of your voice broadcasting. But a lot of companies tend to narrow their options too much to certain areas, geographies or corporations for example. Say you are targeting hair salons, by researching on line the SIC or Standard Industry Classification of hair salons, you may want to include related industries such as barber shops and spas if possible. But of course this had to be within reason. But what I’m driving at is for you to be general in scope while being specific in your target market considering or tapping some areas you don’t normally would.

Make a good offer

It doesn’t matter how compelling your e-mail copy or how innovative your banner design is, a good offer is what drives prospects to respond. Don’t spend valuable marketing dollars on a more expensive campaign only to shortchange the offer. Do a voice broadcasting instead as it is targeted and cost effective plus it saves time as it filters out those who are not interested. Hire a professional to do the voice offer and do not be afraid to make changes to the draft until you are satisfied and is convinced that it will work. Chances are you’ll generate more leads with a stronger offer even if it means scaling back your campaign in other areas.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.