For a voice broadcasting campaign to be successful it needs two key elements. These elements are your message or greeting and your phone list. We will discuss first your message.

When creating a voice broadcasting message think of it as a text that you see on magazines or newspapers, one that pops! To make a message that will grab your listener’s attention, consider these two principles; (1) The Lead and (2) Emphasizing the benefits and then features.

The first five words the listeners will hear will be your lead. This two to three seconds will be the deciding point if the customer will either listen or hang up. This is where you need to grab their attention. In this critical point you must be able to give the customer what you are offering. Let me site an example of the type of voice broadcasting message that will not work

“XYZ New Mortgage is the leading company in the US. You don’t have to prove income employment or assets on this hot new adjustable rate. In fact you can now start your mortgage payments at 1.25%”

This is a good marketing ad you say but why will it not catch the customer’s attention? Remember the 2-3 second rule: Your customer’s will be very skeptical when they pick up the phone. What customers care about is what’s in it for them. You can overcome this skepticism by starting with an offer that sounds so captivating they would be delighted to hear more of what it’s about. Once they hear the rest of the message and has somehow developed a sense of curiosity then they will initiate the action. A much more enticing way to present that same message would be:

“1.25% that’s right ABC New Mortgage payments are now starting at 1.25%. ”
 

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.