Does it have to be expensive? Is it a guarantee that good leads spell profit?

To answer these questions let me give you some insight. Here’s an example of how to mine for good leads. Say you want to obtain a list of residentials with above average income brackets, say those who earn $200,000 a year in rich neighborhoods. You would start thinking where can I buy such a good lead? This type of lead may cost you 12-15 cents at the very least.

In my case, I was able to get this lead without paying such price at all. Remember that my trusted data provider sells the list at a very inexpensive price. They offer more generic or non specific kinds of leads. Given that, these data are composed of residentials and businesses. All you need to know now is search as to where in your area or zip do rich people live. You may want residents in Virgina Beach in Virginia, San Jose or San Francisco California. It’s that easy! By being specific on the places where you want to get the list from you already know that you can get good prospects there. These places are actually among the 10 riches cities in the US thus majority of the residents here are in the high income brackets since buying a house in this area remains costly. So through simple and wise thinking you are actually getting the same quality of leads when you would have bought a targeted list that is very expensive.

So there, No it doesn’t have to be expensive and good leads does not always guarantee profit.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.