Voicemail is a fact of life today. Whether you like it or not is not relevant. And believe me, getting through to decision makers is only going to get worse. So if your income potential depends on getting in to talk to these people, you better learn how to use it to your advantage.

Let’s take a look at the main formula most voice broadcasters use in their voicemail greetings:

Hello, Mr/Ms __. This is __ calling.

I’m an account executive with __ company.

We make/do __.

Our product/service is leading edge, high quality and __.

I’d like to get together to learn more about how you do __.

And tell you about how our __ can help your business.

Please call me at __ to set up a time.

Now you ask what’s wrong? It’s boring, boring, boring. No one in their right mind would ever waste one second of their time to talk with a seller who said this.

Let me repeat myself. This approach will NOT work. I don’t care if that’s how you were trained. The world has changed. Even your own mother wouldn’t call you back today - and that’s pretty bad!

Most buyers from large companies are bombarded with more than 50 calls like this all day. Your message will be deleted before the second sentence is out of your mouth.

How to be Attract customers

Being alluring is about saying or asking something in a manner that truly excites a prospective decision maker’s interest or curiosity.

You have to put on your thinking cap too. There’s no way around it. Alluring voicemails don’t just flow out of your mouth when its time to leave a message. In fact, lack of planning is guaranteed to make you sound trite and cheesy - exactly like the kind of salesperson everyone detests.

..tomorrow we will start discussing the strategies you can use….