1) When is the best timing to use voice broadcasting?

Incumbent candidates have been using it in pre-qualifying toward off challengers. During political campaigns, they have used it to reconnect with their members, respond to attacks, provide new information and for Get Out The Vote. Competitors have used it with celebrities for early name recognition and in conjunction with events, to respond to attacks, provide new information and for Get Out The Vote.

2) Who uses voice broadcasting as part of their political campaigns?
Most politicians use voice broadcasting to reach as many people as possible in the least amount of time.  They include U.S. Senators, U.S. Congressmen, Mayors, Governors, State Senators, State Representatives, County Commissioners, City Council members.

3) How big should a voice broadcasting call-out be?
It depends on a lot things. If using an endorser, it should be targeted to a geographic area or an affinity group where they are well known and highly respected. You should be selective and target carefully. Ten to fifteen spokespersons each directed toward a targeted audience can be better than one large massive calling.

4) What kinds of endorsers are effective?
Endorsers have to have a direct effect on people. Call it charisma, they have this “it” factor that somehow gets people’s attention. Look for Community leaders, current or former elected officials, neighborhood leaders, CEO’s of major corporations.

5) How do people respond?
Daytime delivery has shown 81 percent listen to the entire message. You may want to use answering machines as well so that those who are working will be able to listen to the message when they get home.

6) Don’t people get mad?
Not many actually. A mere 0.02% complaints received out of 300,000 phone messages delivered.  Again, it’s all about the package: You, your message and how you deliver. 

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.