In voice broadcasting you have a variety of options as to call blasting. We will focus first on voice mail only voice broadcasting.

In answering machine voice broadcasting, all calls that go out will only be left on answering machines, thus when a live person picks up a prompt says “Sorry wrong number” then hangs up. The answering machine message will include an offer, a call to action and a phone number to respond. Machine messages work best if you are calling established customers or making certain follow ups. It’s thus important that your message will sound as if you are the one leaving a message on their machine to make it more personal. The best approach is to use your own voice in making the recording. You can get some help from someone in the voice broadcasting company you are using in formulating your script. Since they are the expert, they will be able to tailor cut your message to make your campaign a success as they have been in the business for a long time already.

This is how answering machine messages goes for it to be effective. Say you sell cosmetic pigments and are calling your customer base. An effective voice mail blast should be done after 5PM or after working hours to ensure that your message will go to answering machines. The message would sound like this.

“Hi, this is Sandy calling from Excellent Pigments, I noticed that you haven´t placed an order lately and I wanted you to know that we´re having a special right now. Buy any two at a regular price and get one for free, no limits. Call 877-987-1234. I´ll be in the office all day tomorrow, so call me to take advantage of this special offer.”

This approach gives you the appearance of giving them personalized service. Be aware though that base on statistics we gathered, this approach generated the least response rate.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Comments(0)

Your voice broadcasting message is a vital element in having a successful campaign. You can make your voice mail message as long as you want. However, whether or not the message will be cut off depends on the receiving end. Some answering machines or voice mails are set to receive a particular length, so it’s something beyond everyone’s control.

The best thing to do is to keep your message length to our recommended 25 second length, unless you know for sure that your recipients can receive longer messages.

In the case of delivering a message to a live recipient, you still want to limit the message length, unless you are making some kind of announcement to recipients who are expecting your message. For example, I have a client who is a life coach and needs to deliver longer messages. Her voice mail and live recipients are expecting this so they make the changes on their end to accommodate the message length.

In summary, if you are delivering messages to new prospects who may or may not be able to receive a long message, then you are better off delivering the 25 second message. We have also found that the shorter messages are more effective in the long run and will yield more responses. In the case of the live message you will also want to grab the interested caller right away and speak to them live, so get them to Press 1 to transfer sooner than later, otherwise they may be likely to hang up.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Comments(0)

Voice broadcasting campaigns have proven very effective as a marketing tool for a lot of different types of businesses. Real estate brokers, carpet cleaning owners, multi level marketing and insurance companies just to name a few have all benefited from the technology used by voice broadcasting companies. It’s versatility makes it an ideal tool even during political campaigns and emergency announcements. Now Imagine yourself succeeding in your voice broadcasting campaign.

As you capture your niche in this line of marketing it’s just natural that you would be worked up in sharing your success story to friends and colleagues. At some point the voice broadcasting company you are using will make you a reference when new customers would ask who have used and succeeded using the service. Since you have built a mutual relationship with the company thus you would be psyched up in telling others about what voice broadcasting has to offer. The more you have to be enthusiastic if you get to earn as you recommend the voice broadcasting company you are using to these people. Helping others has never been this great when you are benefiting from it.

There exist several voice broadcasting companies that allow their customers to be resellers of their service. Becoming a reseller does not require hard work as the voice broadcasting company still continue to do all the work, while you earn from your customers. Talk about earning while you sleep. That’s just wonderful!

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Comments(0)

When choosing your voice broadcasting company, it’s wise to consider the reputation and where the company stands especially when it comes to make winning campaigns. You don’t want to be with a company that simply make calls. As voice broadcasting seem like a new concept in the advertising world full support is needed, thus a team of experts would best lead you to your goal. For you to determine which among the existing broadcasting companies is the leader in the field simply ask for references. These references have tried the service and can attest to the reliability of the company. They serve as success stories and would be glad and enthusiastic in telling you how they made it in their broadcasting with the help of the said company. Ask several references and compare notes.

There exists but a few company that provides voice broadcasting service. Some are new and some of which are established already. Some provide cheaper price to start up and some higher. But which company indeed can satisfy your individual needs? While it´s possible that a brand new company could help you be successful in your leap into telemarketing, as a good business person you should always be looking to make the choice that has the best probability. Using a company that´s been around for years and has a track record simply offers you a much higher

chance of delivering the results you need for your investment. Ask each company that you come in contact with how long they have been in the business.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Comments(0)

So you have your budget and your campaign greeting ready. The next important thing you need to obtain is your data. Your data will be the people who will be hearing your message and will become your possible customers. If you already have a client base then well and good. Your client base will provide you a steady income while you expand your market and get more customers to use your product or service. If you don’t have a list yet then it’s best that you use a voice broadcasting company that will be able to provide you with a quality list at a reasonable rate.

Depending on the type of product or service you supply, lists or data can be pulled up using zip codes, area codes or SIC/ Standard Industry Codes. SIC are used when you want to reach real estate companies, salons or dentists offices around the US. For targeted lists, you can select between income brackets, demographics or even credit scores. Targeted lists are very expensive so it’s really up to you if you want to gamble in those. A lot of home owners and renters lists can still prove to be lucrative. These leads are inexpensive and are readily available. Since they are scrubbed every 30 days you can ensure their quality and that these people are looking for opportunities where they can earn, save or get better deals.

A lot of the people you will be calling would still want to be included in the Do Not Call list. No one is immune to this whether you call a generic or targeted list. But this is fine. A good voice broadcasting company is happy to assist you. Part of their system is a page where you can save your DNC list that way those numbers will never be called again on your future campaign.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com. 

Comments(0)

Let’s face it! Having a stellar greeting does count a lot in voice broadcasting. Bear in mind that the first 5 to 10 seconds is the determining point whether a person will listen to your entire message or will hung up the phone . As a novice in voice broadcasting you need some guidance as to how to create a greeting that will capture your listener´s interest. There´s a very fine line between what will work and what won´t. So, it´s of utmost importance that you use a Voice Broadcasting company that offers both scriptwriting and recording services at a reasonable price.

A greeting that is made for a carpet cleaning business has a different tone compared to a greeting for a real estate broker. Likewise, a greeting made that will target homeowners and renters will have a different content from a greeting that is intended for businesses. With this in mind it’s critical to look for a voice broadcasting company that employs a professional to do your recording and help you out with the scripting. It’s a matter of placing where the features and benefits are and scrutinizing what customers would want to hear.

As to what time it’s best to launch your campaign depends on whether you are calling home owners or businesses. Homeowners are best called at the time where they are at home usually between 4PM to 8PM. You can adjust it according to your preference. For businesses however after hours are more effective and leaving voice mails would give you better response. Of course, it’s best to test what really works for your product or service as this is not a general rule.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Comments(0)

Anyone who wishes to try out voice broadcasting as a means of advertising their product has to do some “window”shopping or look at the options available. As this is something new for some it’s quite important to be wary at how packages re being prices. It´s great that you can start Voice Broadcasting with a small number of calls and there are actually some companies that will let you start with a quantity as low as 5000 calls for five hundred dollars, but you don´t want to fall into this trap! This is not a good deal at all. In order for your to have a sound or significant result in your voice broadcasting campaign a minimum of 20,000 calls has to be tested or made. Some companies would sell you small blocks of call to get your money without considering the projected outcome of your campaign. If you would deduce their offer you would end up paying much for every call you make.

Of course you can say that when you purchase a higher volume of calls, the prices go down. But for just a few dollars more you can actually find Voice Broadcasting companies that will sell you as many as 20,000 calls for under $600! Learn to take time scouting for those kind of companies. Clearly, you don´t need to be a genius in math to be able to see how crazy it would be to buy the 5000 calls for five hundred dollars when you can get five times that many calls for only $100 more. Believe me with a little shopping, you´ll be able to find reputable Voice Broadcasting companies that offer these kinds of prices.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Comments(0)

Voice Broadcasting may sound alien to your ear. As this is fast becoming a lucrative option in marketing your product it may just well hit big time in the advertising industry.

The great thing about Voice Broadcasting is that you can get into it for a fraction of what other mediums require and that the results are immediate. Currently, there are a couple of companies out there and most companies charge anywhere from 6 cents to 20 cents a minute. The thing about per minute charges that I do not like is that per minute charges force or urge clients to pay for excess seconds they do not even use when they are locked in on Voice Broadcasting campaigns on a per minute basis. There are however, a few rare exceptions, but these are very sophisticated voice broadcasting companies that actually know how to massage their results where they can make it work. It may work however, if the per minute charges are based on certain second increments like every 5 or 6 seconds.

As someone who is new in advertising through voice broadcasting you should pay per call. And, the best news is that there are companies that will charge quite a bit less than the prices I mentioned above. The great thing about per call billing is it´s clear, simple and easy to track. You only pay for connected calls such as live pick ups, asnwering or fax machines and not for No answers, busy signals or bad numbers. Now we’re talking!

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Comments(0)

Money is very important when you plan to advertise your product or service. As one needs to work around the budget one has to determine how much money he has to spend to get his product out there. This helps to clarify where to focus and see what’s available for your product to be noticed. You know about radio, yellow pages, newspapers, direct mail and television. These are all acceptable and proven means of advertising your product. Each has it’s own advantages and disadvantages. It maybe the price, the time or simply that your product needs a better outlet. I will not be discussing each in this article though. So what else is out there?It’s voice Broadcasting.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Comments(0)

Advertising allows people to know that your product exists, thus many companies spend thousands, even millions just to get their product out there. Imagine the pressure small and medium sized enterprise are under. You’ve got to increase sales, but not go over your budget. With this you really have a limited room to maneuver. Good thing there is voice broadcasting. Now you can broadcast your product for as low as 3 cents per call. That’s very reasonable indeed!

Telemarketing is a numbers game. What more can you ask when you have a system that dials out hundreds even thousands of numbers in seconds. When this happens you’re phone is going to be ringing off the hook with new customers. When you use a good Voice Broadcasting company you won’t be charged for any of the following:

• Busy signals

• No answer

• Wrong number

Voice broadcasting systems allow you to create campaigns with maximum flexibility. Your calls never expire. You can use them anytime you like on as many different offers or projects. You can even stretch your remaining credits for a couple of months ahead. Every time you use the system that’s the only time you chip away at your credit.

You’ll also be able to enjoy the following:

• Broadcasts can start and stop anytime…24/7 at the touch of a button on your computer. You can set your campaign in advance allowing you to focus on other important things.

• Customers can be forwarded to your live sales department or phone bank. If no one is available to take the call then you can set your phone to receive customers’ information.

• Professional customized audio messages created just for you. To increase response rate professional voice over persons are much reliable to create the message greeting perfect for your product.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Comments(0)