Does it have to be expensive? Is it a guarantee that good leads spell profit?

To answer these questions let me give you some insight. Here’s an example of how to mine for good leads. Say you want to obtain a list of residentials with above average income brackets, say those who earn $200,000 a year in rich neighborhoods. You would start thinking where can I buy such a good lead? This type of lead may cost you 12-15 cents at the very least.

In my case, I was able to get this lead without paying such price at all. Remember that my trusted data provider sells the list at a very inexpensive price. They offer more generic or non specific kinds of leads. Given that, these data are composed of residentials and businesses. All you need to know now is search as to where in your area or zip do rich people live. You may want residents in Virgina Beach in Virginia, San Jose or San Francisco California. It’s that easy! By being specific on the places where you want to get the list from you already know that you can get good prospects there. These places are actually among the 10 riches cities in the US thus majority of the residents here are in the high income brackets since buying a house in this area remains costly. So through simple and wise thinking you are actually getting the same quality of leads when you would have bought a targeted list that is very expensive.

So there, No it doesn’t have to be expensive and good leads does not always guarantee profit.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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There are a lot of existing sources out there where you can obtain your data or lists. Others come in cheap while others are very lucrative. Just choose your bet! Question remains which are the good ones. When I started this business it took me a couple of years to find a reputable data source. After arduous trial and error I finally found one that is reliable and inexpensive. So don’t be frustrated if the first one you got wasn’t worth it. Eventually, you will find the best data source that will cater your unique need and market.

Up until now I am still patronizing this data source. As a patron I strongly suggest that you maintain a good communication, loyalty and sincerity with your list provider as they are very essential in the growth of your voice broadcasting business.

Be in the know how that procuring valuable data has a price. The more specific or targeted you want your list to be the more price you have to pay to obtain it. Say you want an all senior citizens data then this is a type of being specific or targeting a certain demographic.

Spending years in this line of business, I became aware that it’s not really necessary for one to pay that exorbitant price to get good leads. Effort and time is necessary of course as there are certain ways one can generate a valuable data without having getting expensive ones. It may take some time but it will be worth it.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

 

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 We have tackled the first critical component of your voice broadcasting campaign which is your greeting or message. Now, lets take a look at the second critical component.

Your data or phone list plays a very vital role in your voice broadcasting campaign. It´s possible for you to have the best, most effective message in the world, but if you don´t have high quality lists, you could still end up with no response. As a telemarketer you have to ensure that you have high quality leads. These leads can be categorized into three.

1. Your personal lists

This works best if your company have established your own clientèle, the customers who have previously purchased your products or availed for your services. Your company already has the data of these customers and these are your gold mine. Now in this case you can choose to have a professional record the greeting for you or you can record it on your own. Considering that these are your clients, it’s comforting for them if they get to hear your own voice and are more likely to be engaged in the call. Though this approach has proven effective, you need to have a very large scale data to succeed using your own list. Otherwise, your list will be exhausted and will be forced to buy leads from data sources.

2. Basic or non specific lists

A general lists can be used when you don’t have to contact a certain demographic. A lot of mortgage brokers, MLM businesses or pizza deliveries use this type of lists. You just have to provide either an area or zip code you want the leads to come from and data will be provided for you. This leads are also cheaper to purchase.

3. Specific lists

When trying to reach a certain income bracket, age or whatever demographic you want you need targeted leads. Bear in mind that these leads are very expensive and is not a guarantee for a successful campaign considering the expense involve in buying it. You can buy this leads according to certain categories such as:

1. elderly people

2. 200K a year income people

3. good credit rating residents

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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 The press one campaign is the ultimate seller in voice broadcasting. This mode of campaign creates a sensed of urgency that most marketers are willing to take advantage. Creating a sense o urgency makes the customer be conscious of the time to contact you. Now is the right time! Press one now! Making customers press one to be connected to you or one of your call center representatives give you a greater chance of making the sale since the excitement of the customer regarding your product or service is still there. What if the customer wants to take note of any information about your offer? The only way for them to do that is to press one allowing you to make this a hot lead. A call to action is a must for any marketing approach.

Let’s go back and see the flow of an effective voice broadcasting greeting:

1. The lead

The critical first five words that will grab your customers attention such as “…free 30 minute sauna“

2. Emphasizing the benefits and then features.

The body of your message must convey what benefits your customers will get when they go for the offer. The benefit that could be offered with this is ” let our sauna detoxify your body from the toxins gathered from the environment and rejuvenate your body as a whole.”

3. A strong call to action

This is it. Now that you have given all the major points of your offer you don’t want to let go of this customer. You want them to reach you right there and then. Make sure they press one now so they can enjoy the free sauna.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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If you have a Spa service that offers free 30 minute sauna that is brand new, the fact that the sauna is new is just a feature. Your customers are not really concerned that it’s a brand new equipment unless you make it a point why this equipment will benefit them.

The benefit that could be offered with this is the fact that sauna detoxifies the body from the toxins gathered from the environment and rejuvenates your body as a whole. Now, considering the limited time you have in introducing this service over a voice broadcasting message you will have to trim it down, but you will have to make sure that the gist is there.

A strong call to action

The final critical part of your voice broadcasting message is to prompt your customers to take action straightaway. Many new clients who tried voice broadcasting focus on introducing more information on their message greeting and tend to forget the vital part in taking immediate action. A call to action is the part of your promotional message where you urge the customer to take action. In the case of Voice Broadcasting the most common form of action is to ask them to press one. Remember that a press one campaign increases your response rate 200-600% fold. A strong call to action is seen everywhere, be it in television infomercials that say call now or order now . This technique has proven to be effective, thus it’s a must that you take advantage of it as well. Don’t be so presumptuous that your customers will just write down your phone number and contact you sometime in the future. Make it a point that they press one now so they will get to take advantage of the free 30 minute sauna.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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 Let’s delve more on your greetings. Say you are trying to reach businesses, your greeting would say something like:

“All business owners. Now you can get business leads for only $12 each.”

Throwing out your great offer just like that will catch everyone’s attention in any kind of business. I have handled a successful campaign for a massage therapy company. This is their message

“Enjoy a 30 minute massage to know the relaxation offered by massage therapy”.

As you grasp your customer’s attention, make sure to follow up with the benefits. A lot of businesses who want to do their own thing do the exact opposite. They blabber about the benefits at the start of their greetings and ended up losing a lot of possible clients. For us to be clear on this let us differentiate features from benefits.

A feature of a product or service is an aspect that provides a benefit. For example a feature of a mortgage loan is that it has a fixed interest rate. But, the truth is that a consumer doesn´t really care about getting a fixed interest rate. What the consumer cares about is getting a mortgage that has a monthly payment that won´t suddenly go way up. So, in this example, the feature is the fixed interest rate. And the benefit is the monthly payment that won´t go up.

These two things can be quite confusing to delineate, but it’s equally important for you to determine which is which. You have a much better chance at succeeding in your campaign if you are able to determine which is a benefit and which is a feature of your product. This is true in any form of advertising, not just voice broadcasting.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com. 

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 For a voice broadcasting campaign to be successful it needs two key elements. These elements are your message or greeting and your phone list. We will discuss first your message.

When creating a voice broadcasting message think of it as a text that you see on magazines or newspapers, one that pops! To make a message that will grab your listener’s attention, consider these two principles; (1) The Lead and (2) Emphasizing the benefits and then features.

The first five words the listeners will hear will be your lead. This two to three seconds will be the deciding point if the customer will either listen or hang up. This is where you need to grab their attention. In this critical point you must be able to give the customer what you are offering. Let me site an example of the type of voice broadcasting message that will not work

“XYZ New Mortgage is the leading company in the US. You don’t have to prove income employment or assets on this hot new adjustable rate. In fact you can now start your mortgage payments at 1.25%”

This is a good marketing ad you say but why will it not catch the customer’s attention? Remember the 2-3 second rule: Your customer’s will be very skeptical when they pick up the phone. What customers care about is what’s in it for them. You can overcome this skepticism by starting with an offer that sounds so captivating they would be delighted to hear more of what it’s about. Once they hear the rest of the message and has somehow developed a sense of curiosity then they will initiate the action. A much more enticing way to present that same message would be:

“1.25% that’s right ABC New Mortgage payments are now starting at 1.25%. ”
 

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
 

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 Cold Calling

Gone are the days where you have to manually dial out thousands of phone numbers just to get that one valid call. The dialing part alone is exhaustive and will easily burn your people out. This fatigue and burn out caused by constant dialing is taken over by voice broadcasting. The process is simple. You log in to the website of your voice broadcasting company, upload your phone numbers and hit the cold calling button. When the blast is activated then the voice broadcasting company facilitates the calling part and your representative will just have to sit and prepare. Once a live person picks up the call then your representative’s phone will ring and he engages the customer just like a normal phone conversation. The system will have to wait when the representative replaces the receiver and then it resumes dialing. This way no calls are wasted. This approach is more cost effective as it saves you time wasted on the dialing part which can be very daunting.

Survey

The survey feature in voice broadcasting allows your company to reach out and ask a series of questions to your existing client base. These questions are already pre recorded, thus saving you both time and money. What happens is when a live person picks up the call he is asked a series of questions and he will respond by punching a button on his phone. These are automatically captured and recorded by the system. Later, these answers can be downloaded and calibrated making it easier to document.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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For the inexperienced and those who want to try their luck out they execute what we call blended campaigns. The basic premise is that when a call goes to an answering machine the message is played, and when a live person picks up the call the same thing can happen or a live transfer option can be included. It may seem from afar as capturing a bigger market giving you more response and better profit. That is just not the reality.

Heres the scoop:

There are limited types of campaigns such as political or school announcements where blended campaigns work best. Just not in majority of businesses as experienced by savvy marketers who have succeeded more in live transfer only campaign. The reason behind this is simple. For a live only campaign only those that are picked up by a live person are being billed. Remember that live transfers` response rate are much higher and machine answered provide the lowest response rate. So, these sophisticated markets know that they might use names faster on their lists but with the savings they receive by only being billed for live people answering and the higher income they earn because of the much better response rates, make their overall profits much, much higher.

Be on the lookout for a voice broadcasting company that offers inexpensive data that you can work on. All businesses need data to work on thus making it hard to find which that has the greatest return. One tip is to ask how long the company has been using their list provider to ensure the reliability that the data is always updated and have been scrubbed against the DNC.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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In live person voice broadcasting your message is played when a person picks up the phone. The system is set that it’s able to detect whether a live person or an answering machine is the who picks up the call. If answered by voice mail no message is played and the call is ended.

Live Transfer Option:

Aside from playing your message, a live transfer option is also provided. The customer is given the option to press one on their phone for them to be able to immediately be connected to a live customer service representative to get more information or press two to be removed from the list. They will not be called again You can also set your phone system so that when people press one they get routed to your answering machine where they can listen to more information or even leave their contact information on the machine. This is a very important feature and you should take full advantage of it. Based on my experience, when customers can talk directly to a representative you improve your response rate to as much as 200-600% and that’s what we are looking for. Some of the calls though will still be for removal but that’s all right as this is part of the telemarketing business.

Below is a sample live transfer option:

“Hi this is Lisa. You can work at home and make $800 to $1000 on a daily basis. We are looking for motivated people to learn our system. Positions are limited so please press one now to reach us immediately or press two to be removed.”

This is a short message, but the vital parts are all in place as it will capture the listener’s interest and take immediate action.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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