For the past few years voice broadcasting is getting the buzz as an income generating machine– a way to boost lead generation. Voice broadcasting has virtually eliminated cold calling as it eliminates a lot of hurdles experienced by people that primarily use cold calling to generate their master list. Each voice broadcasting message is clearly delivered the way it was recorded 100% of the time. When an answering machine picks up, your message gets saved with all your contact information and your website. When a live person picks up the same thing happens plus — and this is the best part– if they are interested and want to get more information they get to press 1 and voila!… they are yours for the taking. Giving people the option to press 1 during a voice broadcasting call allows them to be more receptive to the purpose of the call. They will want to hear the entire content of the message– when they like what they hear then that’s when they get to press 1. Otherwise, they will simply hang up or press 2 and be removed from the list. As a telemarketer the hard part is over– the people you will be talking to are already pre informed by the message they heard– they pressed 1 because they wanted to confirmation what they heard- and if they like it then you get to close the sale!
Considering that lead generation is a numbers game you will see why voice broadcasting is the front runner in lead generation. The more numbers you dial, the better are your chances of reaching a live person. The more people you talk to, the more are your chances of closing the sale– that’s the concept behind voice broadcasting.
As opposed to hiring 10 people to call 50,000 on a course of two weeks, with voice broadcasting one person is enough to go through these numbers in a week and you don’t even have to dial the numbers. By simply activating your project the voice broadcasting system will dial it for you and will give your phone a ring when someone presses 1. You save a lot with voice broadcasting.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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You just purchased 50,000 names and you do not have permission from these people. So you give the data to your sales team and they spent days and days exhausting themselves in manually dialing these numbers to get at least one good call.  You spent more and more paying your sales team by the hour and realized that it is becoming too expensive. As a result your sales team is finding it hard to comb through the existing prospects to give you qualified leads.  There should be a better method.
Voice broadcasting-an alternative method to new lead management.  Voice broadcasting allows your sales team to talk to prospects that are interested - begins a conversation about your products and services and drives qualified follow up calls to your sales staff – calls that have much more potential to generate new revenue. This system will pump up the adrenaline of all your agents and you as well.
So how does this work? Simple.  The system is set to do massive dialing via virtual phone lines that can dial hundreds to thousands of numbers at all times. All you need to do is upload all your phone numbers in the system, record a powerful outbound greeting and upload that as well and you’re good to go. You can set your voice broadcasting campaign to dial or stop dialing whenever you like. I recommend you do Press 1 voice broadcasting type of campaign. With Press 1 campaign, your outbound greeting will only be played when a live person picks– he gets to Press 1 to be connected to your call center — or Press 2 to be removed from the list. Just like that!

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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          America is a multi-cultural country. Although 95% of it’s population can speak and understand English, some still prefer to hear something that is close to the heart: their native language. As a businessman trying to capture a bigger market it is important that you are sensitive to this need. Doing a voice broadcasting in another language will no doubt attract the non-native-English-speaking target market that you were trying to reach. This is an area that is hard to reach but with enough research and marketing approach will prove to be lucrative and will give you more loyal customers. If you think that your product or service will benefit them then do so. You may start your non English voice broadcasting campaign with either Spanish or Chinese greeting. With this you will need real people, not machines, to generate your script and to do the recording. It’s important that the greeting is created in the native tongue to gain more positive response. If you have thought about hiring someone native to the language to do the recording for you then you will also need to consider hiring a staff that speaks the language. Someone that can translate the information of the product so that when customers will contact your company you have a staff that can entertain them and answer their queries for you.

Doing this type of voice broadcasting will make a lot of difference to your business and the lives of those you service, a personal service that will go a long way.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Different modes of marketing have their weaknesses and strengths. It may be the price, the effectiveness or the effort spent on having to do such approach. Common modes of marketing include email, direct mail marketing and telemarketing. This article however will not discuss those modes but will focus instead on some of the advantages Voice broadcasting.
Since voice broadcasting uses a pre recorded message to be played whether picked up by a live person or answering machine people become more recipient to it as it is only virtual meaning there is no interaction with the caller. A person only listens to the message and will be more inclined to listen to the rest of the message if they like what they hear during the first part of your message. Most of the messages made for voice broadcasting are for business calls– these can be either about a free trial, a free consulting, lowering mortgage payments or about improving your credit scores. When the message are delivered there is no problem with bad connection as these messages are clear sounding when they are recorded, thus it is free of any distractions allowing the listener to be fully engaged with the received call. This is a major factor when delivering voice broadcasting. If a customer is not at all interested in the sales pitch delivered then they simply hang up saving the company time to interact with non interested prospects. And when we consider the pricing, at less then three cents per connected call voice broadcasting is pretty cheap among your options.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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 Who said that voice broadcasting is only for mortgage business, political campaigns and non profit organizations? Voice broadcasting is so much more than this. This technology now caters to baked products such as breads, cookies and specialty cakes just to name a few. Recently I have handled and helped run a voice broadcasting campaign to promote a pizzeria. The campaign was set up to be launched when most residents are at home. They maybe watching television at that time and must be a bit hungry just perfect to launch a voice broadcasting campaign on food. We suggested to do a Press 1 campaign, that way when customers hear the message, hungry and all, they only end to Press 1 and then automatically get routed to the pizzeria to place their order. The greeting was created in such a way that the prospects upon hearing the message virtually salivated and imagined their pizza already. Exciting right! It gets more exciting when the customers got to order their pizza and be delivered on their footsteps still hot from the oven. Delicious!

The campaign made a wonderful response from customers and the pizzeria have been doing this type of campaign every two weeks with varying promotional tactics. That’s what’s great about voice broadcasting especially the Press 1 campaign as it gives immediate customer response and the company gets to evaluate right away if their approach is something productive or not.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com. 

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When done right voice broadcasting will prove to be very vital factor in marketing your product or service. It’s not just making a simple greeting, uploading phone numbers and voice broadcasting them right then on. There are some key guidelines to make your voice broadcasting campaign successful. It doesn’t mean you have to spend more money for you to ensure success. In fact, you could be very well spend less when you plan it out strategically. here’s how:

Voice Broadcast to the right crowd

One key factor to a successful campaign is to find the right data or phone list to voice broadcast to. If you intend to follow up with your previous customers or clients then checking your contacts from last year’s event would be a good idea. If you intend to get new customer instead then make a checklist first of the demographic of where you would want to get the list from. A little on line research would save you extra bucks. You need not order a targeted list. Simply check which neighborhood has the most population that you think will patronize your product. That’s always a good way to start.

Boost your voice broadcasting message

Once you’ve figured out the demographic of your choice then it’s time to start working on your message making sure that it gets your intention to the prospects. Write it as if you are talking to your prospects face to face. Beware of industry jargon that is Greek to your prospects ear. Keep your message short and simple yet personable. Practice and listen how you sound that it becomes natural and make sure that your greeting is around 25 seconds or less.

Go for the benefits

For a voice broadcasting message to make an impact it must automatically register to the customer that they will benefit when they subscribe to the service or use the product. For example rather than stating “Get 25% discount when you buy now”, rephrased this with “Save $250 when you place your order now”. When you write it in a clear context prospects are more likely to respond to your ad. Repetition builds an engram so try to repeat your offer 3 times to have to get your message across.

Make an impact

You voice broadcasting message must make an impression. You are not the only one making voice broadcasting and you are not the only in your industry that does choice broadcasting too. The more you can do to catch their attention, peak their curiosity, and urge them to press one to talk to you, the better. One way of doing it is making a special offer like a free consultation, free membership, a discount or something that is appealing to the ears.

Make an offer your customers cannot refused

An expiration or a limited time frame, early bird discounts are always a catch. Whatever the offer, the incentive has to be sufficiently appealing to inspire your prospects to take action right away. Always remember that no matter how good your offer is it will not matter if no one knows about it. So make your voice broadcasting campaign offer clear, easy to understand, easy to respond to, and relevant for your prospects.

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As a businessman you have a duty to plan out ways on how to generate more income and expand your business. Getting more customers or business partners are the essential components that need to be approached in a manner where there is less expenditures and more output. Would you sit at a trade show table hoping people would sign up a form? or perhaps you want to hand out flyers for them to attend an event.
Now introduce voice broadcasting.
Voice broadcasting is beneficial for both the consumer and seller. A consumer is able to talk directly to a representative by just pressing a button and the seller is given the opportunity to introduce the product or service they are offering. The best thing about it is that only a great number of people who will either press 1 or call you are those who wanted more information about your offer.
Voice mail blasting has become popular with businesses because it enables them to:
* Determine the response rate per numbers dialed
* Choose the type of campaign to use for each their prospects
* choose your area or zip codes where to dial out
* control the number of calls that go out per day
* get the maximum number of leads at a shorter span of time
Voice blasting allows you to filter any compiled data at a very fast rate. As oppose to calling 50 thousand phone numbers one by one, voice blasting can dial out up to a  thousand numbers in a minute. Whether it’s an answering machine or a live person who picks it up you are certain that your message gets delivered to your recipients. It’s great advertising at a cheaper price.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Voice Broadcasting yields greater response rate amongst existing marketing approach at a fraction of the price. With its high volume message delivery system everything is in placed to move your business forward and help you in lead generation.

The easiest way to generate higher response rate is when you offer something that is for free. May it be a free product, consultation or service. This works best especially if you are doing voice blast that targets both home owners and renters. Voice mail blast works during trade fairs to gather more people to participate and come to the event. It would be best if you do two voice blast, one a week or two weeks and another a day prior to the event. This gives them the opportunity to ask about and anticipate the trade fair. Another industry that works well with voice broadcasting is the car sales industry. To drive consumers to their lot when they are promoting a big sale or event they frequently use voice mail blast. Voice blasting can also be used with success when you are conducting seminars or campaign in certain areas.

During elections, voice broadcasting becomes very popular among political candidates. They usually use their own voice when making announcements in particular cities and to be more personable to the voters. Whether it be national or local campaigns, voice mail broadcasting is a great advantage as a medium to reach as many people as possible in a short amount of time and not have to spend big bucks to get a 15 second air time in television or radio.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Targeting your market is very important in any business solutions. A great majority of the voice broadcasting campaigns target consumers. They make up a great bulk and are easier to reach. Gathering your leads however will be quite the challenge. As previously discussed you need not buy those expensive targeted leads just so you can guarantee sales profits. It’s just a matter of knowing where to look and being smart with your resources. Doing a little bit of research here and there can be worth your while.

The mortgage industry is a big fan of voice mail blast campaigns. They are amongst the biggest and regular clients. Saying that, voice broadcasting companies are affected by the fluctuation of the mortgage industry. When the condition in mortgage is good voice broadcasting suffers. The opposite is also true as these mortgage brokers are finding ways to reach their prospective clients and the easiest way is by doing voice blast. If you are a mortgage broker and you haven’t used voice broadcasting to market your service then now you know why you are behind your peers.

A big section in the mortgage business that do well with voice broadcasting are those that deal with refinancing and they exhaust the available home owner data. There is still some sectors that could profit well using voice mail blast. It may require more time and effort from the broker himself and the results may not be immediate but looking into capturing those who rent apartments and creating in them the need to eventually own a home is something you might want to consider.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Wouldn’t it be amazing to have your own business and not handle the hard work?

Once you have established your own voice broadcasting campaigns and have become familiar with how this type of advertising works then it’s inevitable to venture more on profiting from it. Some companies become resellers as they can have full control over the calls that go out especially for large companies who wanted to monitor their sales and call campaigns in larger scales. For some however, they know a lot of small and medium sized business owners whom they think might benefit by trying voice broadcasting.

This is where turnkey websites come in. A turnkey website is patterned from the original website of your voice broadcasting company. This time however, all the information like the company logo, name and contact information will be replaced by your company. All the pricing can be altered according to your specifications. You can offer smaller chunks of calls for a good price. As a reseller you have the privilege of getting better discounts for bulk orders. Once everything is set in place then you can start introducing your own business to your prospective clients with full confidence. You can then monitor all the activities and focus on the marketing and sales side of voice broadcasting.

Somehow, you have already leveraged your self when you become a reseller. You earn while you sleep and your customers will be launching campaigns without your intervention.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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