I have been a salesperson more than half my life and many times I get a cold shoulder when people think I am going to sell something to them. There have also been a lot of people I met that do not want to work in an industry that sells anything.

So how did this negative image come about? Was it years of bad newspaper salesman that killed us? Was it old telemarketing days that left a bad taste in peoples mouths? Or what about the cranky saleslady at the department store?We cannot really trace back where the negative impression began as it may be different for you as it is for the next guy. But what I do know, is that sales doesn’t have to have a negative image at all.I could talk forever about what sales really is and go from there. But what I know is that when someone is really passionate at sales or selling something, it is not the product that they are selling, they are selling three things.

I would dare to say that most people trust one another. Sales professionals count on trust. I know in the business world one cannot sell any product or service if his clients did not trust him.
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Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com