For the inexperienced and those who want to try their luck out they execute what we call blended campaigns. The basic premise is that when a call goes to an answering machine the message is played, and when a live person picks up the call the same thing can happen or a live transfer option can be included. It may seem from afar as capturing a bigger market giving you more response and better profit. That is just not the reality.

Heres the scoop:

There are limited types of campaigns such as political or school announcements where blended campaigns work best. Just not in majority of businesses as experienced by savvy marketers who have succeeded more in live transfer only campaign. The reason behind this is simple. For a live only campaign only those that are picked up by a live person are being billed. Remember that live transfers` response rate are much higher and machine answered provide the lowest response rate. So, these sophisticated markets know that they might use names faster on their lists but with the savings they receive by only being billed for live people answering and the higher income they earn because of the much better response rates, make their overall profits much, much higher.

Be on the lookout for a voice broadcasting company that offers inexpensive data that you can work on. All businesses need data to work on thus making it hard to find which that has the greatest return. One tip is to ask how long the company has been using their list provider to ensure the reliability that the data is always updated and have been scrubbed against the DNC.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.