Selling over the phone is never as easy as selling face to face.

But even when you have a large number of calls to blast in a small amount of time, the one thing you can do after people press 1 is build rapport.

Rapport is built on good listening skills and the ability to get the customer to talk. (Sometimes, a bit of humor comes in handy, too.) Most voice broadcasters are so busy just following their own scripts, they never hear the customers’ needs or desires. However, by following the ABC’s of press 1 voice broadcasting, you can get prospects to open up–and you’ll achieve a more powerful, effective and efficient method of making the sale.

A: Details- it’s all in there. People get calls all the time. What makes one voice broadcaster different from all the rest? More often than not, its attention to detail. That attention could be really listening to what the customer is saying, or it might even be sending a thank-you note after the call.

Ask your prospects “What’s the greatest challenge you’re facing right now?” Many times, their answers, such as “Finding a more economical way to ship my product,” will tell you a great deal about their businesses. Sometimes, you’ll get answers that have nothing to do with their businesses, like “Getting rid of my back pain.” Whatever the answer, get off the phone and search for a newspaper or magazine article, or even information on the Internet–anything you can find to send with a note that says “Hope this helps. Speak to you soon.” After that, you can bet you’ll be the one voice broadcaster they’re happy to speak to.

– keep posted for the part of this wonderful approach to voice broacasting–

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.