The press one campaign is the ultimate seller in voice broadcasting. This mode of campaign creates a sensed of urgency that most marketers are willing to take advantage. Creating a sense o urgency makes the customer be conscious of the time to contact you. Now is the right time! Press one now! Making customers press one to be connected to you or one of your call center representatives give you a greater chance of making the sale since the excitement of the customer regarding your product or service is still there. What if the customer wants to take note of any information about your offer? The only way for them to do that is to press one allowing you to make this a hot lead. A call to action is a must for any marketing approach.

Let’s go back and see the flow of an effective voice broadcasting greeting:

1. The lead

The critical first five words that will grab your customers attention such as “…free 30 minute sauna“

2. Emphasizing the benefits and then features.

The body of your message must convey what benefits your customers will get when they go for the offer. The benefit that could be offered with this is ” let our sauna detoxify your body from the toxins gathered from the environment and rejuvenate your body as a whole.”

3. A strong call to action

This is it. Now that you have given all the major points of your offer you don’t want to let go of this customer. You want them to reach you right there and then. Make sure they press one now so they can enjoy the free sauna.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.