Let’s face it! Having a stellar greeting does count a lot in voice broadcasting. Bear in mind that the first 5 to 10 seconds is the determining point whether a person will listen to your entire message or will hung up the phone . As a novice in voice broadcasting you need some guidance as to how to create a greeting that will capture your listener´s interest. There´s a very fine line between what will work and what won´t. So, it´s of utmost importance that you use a Voice Broadcasting company that offers both scriptwriting and recording services at a reasonable price.

A greeting that is made for a carpet cleaning business has a different tone compared to a greeting for a real estate broker. Likewise, a greeting made that will target homeowners and renters will have a different content from a greeting that is intended for businesses. With this in mind it’s critical to look for a voice broadcasting company that employs a professional to do your recording and help you out with the scripting. It’s a matter of placing where the features and benefits are and scrutinizing what customers would want to hear.

As to what time it’s best to launch your campaign depends on whether you are calling home owners or businesses. Homeowners are best called at the time where they are at home usually between 4PM to 8PM. You can adjust it according to your preference. For businesses however after hours are more effective and leaving voice mails would give you better response. Of course, it’s best to test what really works for your product or service as this is not a general rule.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.