So you have your budget and your campaign greeting ready. The next important thing you need to obtain is your data. Your data will be the people who will be hearing your message and will become your possible customers. If you already have a client base then well and good. Your client base will provide you a steady income while you expand your market and get more customers to use your product or service. If you don’t have a list yet then it’s best that you use a voice broadcasting company that will be able to provide you with a quality list at a reasonable rate.

Depending on the type of product or service you supply, lists or data can be pulled up using zip codes, area codes or SIC/ Standard Industry Codes. SIC are used when you want to reach real estate companies, salons or dentists offices around the US. For targeted lists, you can select between income brackets, demographics or even credit scores. Targeted lists are very expensive so it’s really up to you if you want to gamble in those. A lot of home owners and renters lists can still prove to be lucrative. These leads are inexpensive and are readily available. Since they are scrubbed every 30 days you can ensure their quality and that these people are looking for opportunities where they can earn, save or get better deals.

A lot of the people you will be calling would still want to be included in the Do Not Call list. No one is immune to this whether you call a generic or targeted list. But this is fine. A good voice broadcasting company is happy to assist you. Part of their system is a page where you can save your DNC list that way those numbers will never be called again on your future campaign.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com. 

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Let’s face it! Having a stellar greeting does count a lot in voice broadcasting. Bear in mind that the first 5 to 10 seconds is the determining point whether a person will listen to your entire message or will hung up the phone . As a novice in voice broadcasting you need some guidance as to how to create a greeting that will capture your listener´s interest. There´s a very fine line between what will work and what won´t. So, it´s of utmost importance that you use a Voice Broadcasting company that offers both scriptwriting and recording services at a reasonable price.

A greeting that is made for a carpet cleaning business has a different tone compared to a greeting for a real estate broker. Likewise, a greeting made that will target homeowners and renters will have a different content from a greeting that is intended for businesses. With this in mind it’s critical to look for a voice broadcasting company that employs a professional to do your recording and help you out with the scripting. It’s a matter of placing where the features and benefits are and scrutinizing what customers would want to hear.

As to what time it’s best to launch your campaign depends on whether you are calling home owners or businesses. Homeowners are best called at the time where they are at home usually between 4PM to 8PM. You can adjust it according to your preference. For businesses however after hours are more effective and leaving voice mails would give you better response. Of course, it’s best to test what really works for your product or service as this is not a general rule.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Whether you have a large or small business I urge you to give voice broadcasting a try.  I have witnessed many companies who have gotten rich and I wish it would make you one as well.  So, with a budget in hand, we will tackle some areas in voice broadcasting that you need to be familiar with in order for you to succeed in this mode of advertising.  Voice broadcasting is simple since all you have to do is click some buttons and you’re campaign is set to go and your phone starts ringing within seconds.  But careful planning is very crucial for you to get your projected response rate.

You may think that even if you have a poor offer you will still get a big response.  Don’t be fooled as it will not be the response you want. You may get shouted at by people wanting you to take them off the list. If you have any amazing offer, you could get flooded with calls, but you´ve got to make sure that you are offering the right thing or you could kill your profits. For example if your offer was to give everyone that called 50% discount on carpet cleaning, you´d surely get a flood of calls. Unless you were going to be able to sell enough of the people a product or service that would provide a profit margin to cover the cost of all of those carpet cleaning, you would endure a tremendous financial loss. You do need to make your offering something that is attractive enough  so that people are motivated enough to take action. However, it is critical that you have a formula that will allow your campaign to be profitable. The first step is deciding what you want to offer. As I noted above, discounted or free offers can work wonders in Voice Broadcasting. Some of the most successful campaigns I´ve noticed included either discounted or free offers. The only criteria is to make sure that you can be profitable even with the cost of the giveaway.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Anyone who wishes to try out voice broadcasting as a means of advertising their product has to do some “window”shopping or look at the options available. As this is something new for some it’s quite important to be wary at how packages re being prices. It´s great that you can start Voice Broadcasting with a small number of calls and there are actually some companies that will let you start with a quantity as low as 5000 calls for five hundred dollars, but you don´t want to fall into this trap! This is not a good deal at all. In order for your to have a sound or significant result in your voice broadcasting campaign a minimum of 20,000 calls has to be tested or made. Some companies would sell you small blocks of call to get your money without considering the projected outcome of your campaign. If you would deduce their offer you would end up paying much for every call you make.

Of course you can say that when you purchase a higher volume of calls, the prices go down. But for just a few dollars more you can actually find Voice Broadcasting companies that will sell you as many as 20,000 calls for under $600! Learn to take time scouting for those kind of companies. Clearly, you don´t need to be a genius in math to be able to see how crazy it would be to buy the 5000 calls for five hundred dollars when you can get five times that many calls for only $100 more. Believe me with a little shopping, you´ll be able to find reputable Voice Broadcasting companies that offer these kinds of prices.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Voice Broadcasting may sound alien to your ear. As this is fast becoming a lucrative option in marketing your product it may just well hit big time in the advertising industry.

The great thing about Voice Broadcasting is that you can get into it for a fraction of what other mediums require and that the results are immediate. Currently, there are a couple of companies out there and most companies charge anywhere from 6 cents to 20 cents a minute. The thing about per minute charges that I do not like is that per minute charges force or urge clients to pay for excess seconds they do not even use when they are locked in on Voice Broadcasting campaigns on a per minute basis. There are however, a few rare exceptions, but these are very sophisticated voice broadcasting companies that actually know how to massage their results where they can make it work. It may work however, if the per minute charges are based on certain second increments like every 5 or 6 seconds.

As someone who is new in advertising through voice broadcasting you should pay per call. And, the best news is that there are companies that will charge quite a bit less than the prices I mentioned above. The great thing about per call billing is it´s clear, simple and easy to track. You only pay for connected calls such as live pick ups, asnwering or fax machines and not for No answers, busy signals or bad numbers. Now we’re talking!

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Money is very important when you plan to advertise your product or service. As one needs to work around the budget one has to determine how much money he has to spend to get his product out there. This helps to clarify where to focus and see what’s available for your product to be noticed. You know about radio, yellow pages, newspapers, direct mail and television. These are all acceptable and proven means of advertising your product. Each has it’s own advantages and disadvantages. It maybe the price, the time or simply that your product needs a better outlet. I will not be discussing each in this article though. So what else is out there?It’s voice Broadcasting.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Advertising allows people to know that your product exists, thus many companies spend thousands, even millions just to get their product out there. Imagine the pressure small and medium sized enterprise are under. You’ve got to increase sales, but not go over your budget. With this you really have a limited room to maneuver. Good thing there is voice broadcasting. Now you can broadcast your product for as low as 3 cents per call. That’s very reasonable indeed!

Telemarketing is a numbers game. What more can you ask when you have a system that dials out hundreds even thousands of numbers in seconds. When this happens you’re phone is going to be ringing off the hook with new customers. When you use a good Voice Broadcasting company you won’t be charged for any of the following:

• Busy signals

• No answer

• Wrong number

Voice broadcasting systems allow you to create campaigns with maximum flexibility. Your calls never expire. You can use them anytime you like on as many different offers or projects. You can even stretch your remaining credits for a couple of months ahead. Every time you use the system that’s the only time you chip away at your credit.

You’ll also be able to enjoy the following:

• Broadcasts can start and stop anytime…24/7 at the touch of a button on your computer. You can set your campaign in advance allowing you to focus on other important things.

• Customers can be forwarded to your live sales department or phone bank. If no one is available to take the call then you can set your phone to receive customers’ information.

• Professional customized audio messages created just for you. To increase response rate professional voice over persons are much reliable to create the message greeting perfect for your product.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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The marketplace today requires innovative marketers. As the business environment becomes extremely competitive one has to have a sound idea on how to market their product or service to as many people as possible with the least amount of expense. Let’s face it. If you want to be certain that your company survives it’s very important that you excel and lead the pack bringing in more customers and sales to your business.

A good voice broadcasting company can help you in this arena. To bring in a steady stream of customers at a fraction of the cost. You may use whatever existing data you may have or if you you may want to get more customers to know your product, with voice broadcasting these are all possible.

One of the best things about using Voice Broadcasting is that it・s so easy to do, with the right company.

1. You either provide your own message greeting or you use the voice broadcasting company・s professional staff to create your message greeting. This is very vital as your greetings have to have that convincing power so that customers take immediate action to know your product more.

2. You select your lists that you・ll broadcast your message greeting to. You can go local on nationwide it’s all up to you.

3. You activate the program and within minutes your prospective customers will be listening to your message on their telephones and becoming customers. After hearing your message they can either be connected to your company’s call center or check your website for more information.

It maybe that there are a lot of ways to reach your potential market and win your prospect that way, but doing voice broadcasting as a marketing tool can be very effective as it has the dynamic ability incomparable to many.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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