If you have a Spa service that offers free 30 minute sauna that is brand new, the fact that the sauna is new is just a feature. Your customers are not really concerned that it’s a brand new equipment unless you make it a point why this equipment will benefit them.

The benefit that could be offered with this is the fact that sauna detoxifies the body from the toxins gathered from the environment and rejuvenates your body as a whole. Now, considering the limited time you have in introducing this service over a voice broadcasting message you will have to trim it down, but you will have to make sure that the gist is there.

A strong call to action

The final critical part of your voice broadcasting message is to prompt your customers to take action straightaway. Many new clients who tried voice broadcasting focus on introducing more information on their message greeting and tend to forget the vital part in taking immediate action. A call to action is the part of your promotional message where you urge the customer to take action. In the case of Voice Broadcasting the most common form of action is to ask them to press one. Remember that a press one campaign increases your response rate 200-600% fold. A strong call to action is seen everywhere, be it in television infomercials that say call now or order now . This technique has proven to be effective, thus it’s a must that you take advantage of it as well. Don’t be so presumptuous that your customers will just write down your phone number and contact you sometime in the future. Make it a point that they press one now so they will get to take advantage of the free 30 minute sauna.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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 Let’s delve more on your greetings. Say you are trying to reach businesses, your greeting would say something like:

“All business owners. Now you can get business leads for only $12 each.”

Throwing out your great offer just like that will catch everyone’s attention in any kind of business. I have handled a successful campaign for a massage therapy company. This is their message

“Enjoy a 30 minute massage to know the relaxation offered by massage therapy”.

As you grasp your customer’s attention, make sure to follow up with the benefits. A lot of businesses who want to do their own thing do the exact opposite. They blabber about the benefits at the start of their greetings and ended up losing a lot of possible clients. For us to be clear on this let us differentiate features from benefits.

A feature of a product or service is an aspect that provides a benefit. For example a feature of a mortgage loan is that it has a fixed interest rate. But, the truth is that a consumer doesn´t really care about getting a fixed interest rate. What the consumer cares about is getting a mortgage that has a monthly payment that won´t suddenly go way up. So, in this example, the feature is the fixed interest rate. And the benefit is the monthly payment that won´t go up.

These two things can be quite confusing to delineate, but it’s equally important for you to determine which is which. You have a much better chance at succeeding in your campaign if you are able to determine which is a benefit and which is a feature of your product. This is true in any form of advertising, not just voice broadcasting.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com. 

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 For a voice broadcasting campaign to be successful it needs two key elements. These elements are your message or greeting and your phone list. We will discuss first your message.

When creating a voice broadcasting message think of it as a text that you see on magazines or newspapers, one that pops! To make a message that will grab your listener’s attention, consider these two principles; (1) The Lead and (2) Emphasizing the benefits and then features.

The first five words the listeners will hear will be your lead. This two to three seconds will be the deciding point if the customer will either listen or hang up. This is where you need to grab their attention. In this critical point you must be able to give the customer what you are offering. Let me site an example of the type of voice broadcasting message that will not work

“XYZ New Mortgage is the leading company in the US. You don’t have to prove income employment or assets on this hot new adjustable rate. In fact you can now start your mortgage payments at 1.25%”

This is a good marketing ad you say but why will it not catch the customer’s attention? Remember the 2-3 second rule: Your customer’s will be very skeptical when they pick up the phone. What customers care about is what’s in it for them. You can overcome this skepticism by starting with an offer that sounds so captivating they would be delighted to hear more of what it’s about. Once they hear the rest of the message and has somehow developed a sense of curiosity then they will initiate the action. A much more enticing way to present that same message would be:

“1.25% that’s right ABC New Mortgage payments are now starting at 1.25%. ”
 

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
 

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 Cold Calling

Gone are the days where you have to manually dial out thousands of phone numbers just to get that one valid call. The dialing part alone is exhaustive and will easily burn your people out. This fatigue and burn out caused by constant dialing is taken over by voice broadcasting. The process is simple. You log in to the website of your voice broadcasting company, upload your phone numbers and hit the cold calling button. When the blast is activated then the voice broadcasting company facilitates the calling part and your representative will just have to sit and prepare. Once a live person picks up the call then your representative’s phone will ring and he engages the customer just like a normal phone conversation. The system will have to wait when the representative replaces the receiver and then it resumes dialing. This way no calls are wasted. This approach is more cost effective as it saves you time wasted on the dialing part which can be very daunting.

Survey

The survey feature in voice broadcasting allows your company to reach out and ask a series of questions to your existing client base. These questions are already pre recorded, thus saving you both time and money. What happens is when a live person picks up the call he is asked a series of questions and he will respond by punching a button on his phone. These are automatically captured and recorded by the system. Later, these answers can be downloaded and calibrated making it easier to document.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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For the inexperienced and those who want to try their luck out they execute what we call blended campaigns. The basic premise is that when a call goes to an answering machine the message is played, and when a live person picks up the call the same thing can happen or a live transfer option can be included. It may seem from afar as capturing a bigger market giving you more response and better profit. That is just not the reality.

Heres the scoop:

There are limited types of campaigns such as political or school announcements where blended campaigns work best. Just not in majority of businesses as experienced by savvy marketers who have succeeded more in live transfer only campaign. The reason behind this is simple. For a live only campaign only those that are picked up by a live person are being billed. Remember that live transfers` response rate are much higher and machine answered provide the lowest response rate. So, these sophisticated markets know that they might use names faster on their lists but with the savings they receive by only being billed for live people answering and the higher income they earn because of the much better response rates, make their overall profits much, much higher.

Be on the lookout for a voice broadcasting company that offers inexpensive data that you can work on. All businesses need data to work on thus making it hard to find which that has the greatest return. One tip is to ask how long the company has been using their list provider to ensure the reliability that the data is always updated and have been scrubbed against the DNC.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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In live person voice broadcasting your message is played when a person picks up the phone. The system is set that it’s able to detect whether a live person or an answering machine is the who picks up the call. If answered by voice mail no message is played and the call is ended.

Live Transfer Option:

Aside from playing your message, a live transfer option is also provided. The customer is given the option to press one on their phone for them to be able to immediately be connected to a live customer service representative to get more information or press two to be removed from the list. They will not be called again You can also set your phone system so that when people press one they get routed to your answering machine where they can listen to more information or even leave their contact information on the machine. This is a very important feature and you should take full advantage of it. Based on my experience, when customers can talk directly to a representative you improve your response rate to as much as 200-600% and that’s what we are looking for. Some of the calls though will still be for removal but that’s all right as this is part of the telemarketing business.

Below is a sample live transfer option:

“Hi this is Lisa. You can work at home and make $800 to $1000 on a daily basis. We are looking for motivated people to learn our system. Positions are limited so please press one now to reach us immediately or press two to be removed.”

This is a short message, but the vital parts are all in place as it will capture the listener’s interest and take immediate action.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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In voice broadcasting you have a variety of options as to call blasting. We will focus first on voice mail only voice broadcasting.

In answering machine voice broadcasting, all calls that go out will only be left on answering machines, thus when a live person picks up a prompt says “Sorry wrong number” then hangs up. The answering machine message will include an offer, a call to action and a phone number to respond. Machine messages work best if you are calling established customers or making certain follow ups. It’s thus important that your message will sound as if you are the one leaving a message on their machine to make it more personal. The best approach is to use your own voice in making the recording. You can get some help from someone in the voice broadcasting company you are using in formulating your script. Since they are the expert, they will be able to tailor cut your message to make your campaign a success as they have been in the business for a long time already.

This is how answering machine messages goes for it to be effective. Say you sell cosmetic pigments and are calling your customer base. An effective voice mail blast should be done after 5PM or after working hours to ensure that your message will go to answering machines. The message would sound like this.

“Hi, this is Sandy calling from Excellent Pigments, I noticed that you haven´t placed an order lately and I wanted you to know that we´re having a special right now. Buy any two at a regular price and get one for free, no limits. Call 877-987-1234. I´ll be in the office all day tomorrow, so call me to take advantage of this special offer.”

This approach gives you the appearance of giving them personalized service. Be aware though that base on statistics we gathered, this approach generated the least response rate.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Your voice broadcasting message is a vital element in having a successful campaign. You can make your voice mail message as long as you want. However, whether or not the message will be cut off depends on the receiving end. Some answering machines or voice mails are set to receive a particular length, so it’s something beyond everyone’s control.

The best thing to do is to keep your message length to our recommended 25 second length, unless you know for sure that your recipients can receive longer messages.

In the case of delivering a message to a live recipient, you still want to limit the message length, unless you are making some kind of announcement to recipients who are expecting your message. For example, I have a client who is a life coach and needs to deliver longer messages. Her voice mail and live recipients are expecting this so they make the changes on their end to accommodate the message length.

In summary, if you are delivering messages to new prospects who may or may not be able to receive a long message, then you are better off delivering the 25 second message. We have also found that the shorter messages are more effective in the long run and will yield more responses. In the case of the live message you will also want to grab the interested caller right away and speak to them live, so get them to Press 1 to transfer sooner than later, otherwise they may be likely to hang up.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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Voice broadcasting campaigns have proven very effective as a marketing tool for a lot of different types of businesses. Real estate brokers, carpet cleaning owners, multi level marketing and insurance companies just to name a few have all benefited from the technology used by voice broadcasting companies. It’s versatility makes it an ideal tool even during political campaigns and emergency announcements. Now Imagine yourself succeeding in your voice broadcasting campaign.

As you capture your niche in this line of marketing it’s just natural that you would be worked up in sharing your success story to friends and colleagues. At some point the voice broadcasting company you are using will make you a reference when new customers would ask who have used and succeeded using the service. Since you have built a mutual relationship with the company thus you would be psyched up in telling others about what voice broadcasting has to offer. The more you have to be enthusiastic if you get to earn as you recommend the voice broadcasting company you are using to these people. Helping others has never been this great when you are benefiting from it.

There exist several voice broadcasting companies that allow their customers to be resellers of their service. Becoming a reseller does not require hard work as the voice broadcasting company still continue to do all the work, while you earn from your customers. Talk about earning while you sleep. That’s just wonderful!

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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When choosing your voice broadcasting company, it’s wise to consider the reputation and where the company stands especially when it comes to make winning campaigns. You don’t want to be with a company that simply make calls. As voice broadcasting seem like a new concept in the advertising world full support is needed, thus a team of experts would best lead you to your goal. For you to determine which among the existing broadcasting companies is the leader in the field simply ask for references. These references have tried the service and can attest to the reliability of the company. They serve as success stories and would be glad and enthusiastic in telling you how they made it in their broadcasting with the help of the said company. Ask several references and compare notes.

There exists but a few company that provides voice broadcasting service. Some are new and some of which are established already. Some provide cheaper price to start up and some higher. But which company indeed can satisfy your individual needs? While it´s possible that a brand new company could help you be successful in your leap into telemarketing, as a good business person you should always be looking to make the choice that has the best probability. Using a company that´s been around for years and has a track record simply offers you a much higher

chance of delivering the results you need for your investment. Ask each company that you come in contact with how long they have been in the business.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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