Archive for March, 2008

More reasons to choose voice broadcasting

Inexpensive website to get you going and run your campaign

Some companies provide free tutorial

Reputable and established companies that are leaders in the industry

Inexpensive leads

Voice broadcasting companies provide customer support to assist you in launching your campaign

Keep the benefits of owning your own business

Leads are filtered so that you only talk to those that are interested

Ability to grow your team and earn money for your efforts as well

Some books are now created that exclusively caters to voice broadcasting

Greetings can be made free or purchase at a very affordable price to have a better response rate

So how do you find the right voice broadcasting company that fits into your life and interest level? Research!! It is the only way. Read and don’t be afraid to ask tough questions. Check their policies and procedures and make sure you can live with them. Look for established companies with proven track records. Know your dreams and desires. Look for a company that fits into your lifestyle. If you have a bad back, you probably would not be happy lugging big displays around, but if you love to cook, doing a business that involves food and the kitchen would be a good fit.

Finding the perfect voice broadcasting company for you is right around the corner. You will enjoy the flexibility it brings and the fun it involves. Meeting awesome people is also a huge plus.

Do your research and enjoy your new life! You will surprise yourself at how good you can be running your own business and your family will love having you around more as well!

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Why Choose Voice Broadcasting?

The voice broadcasting industry has seen an astounding growth surge in the past few years. For many people it is the acknowledgement to hopes brought on by the downsizing of the economy, the high prices in the economy forcing two incomes and the need for parents to control their schedule while having a parent at home with the kids. The back to basics force is doing great things for voice broadcasting.
But some people are uncomfortable of voice broadcasting. It has taken on a stigma in some instances with companies going out of business; tales of huge earnings to be made in little or no time; inflated stories of large response rate that will provide you great customer base while working little to no hours. But these stories are getting fewer and farther between as people realize that they don’t need to pollute the minds of their potential new business people.

Voice broadcasting is an industry where you can truly make yourself or not. Given the right product or service and good methods of marketing yourself, voice broadcasting is an awesome avenue to check out if you are in looking for your next venture.

Why choose voice broadcasting? For one, the positives far outweigh the
negatives. Here are a few of my reasons to choose voice broadcasting over another type of advertising.
• Companies policies are already set
• Advertising is markedly cheap as oppose to traditional advertising
• Machinery, greetings and leads can be provided by the company
• Campaigns are set to start and stop at your convenience

—-more reasons to choose voice broadcasting tomorow—-

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Voice Broadcasting Sales Tips (4-8)

4. Don’t try to sell by force. If you do pressure a person into buying something they don’t want, you haven’t developed a customer. We sometimes take the sales call personally. We try to think that when people say No, they are saying no to us or that we are not good at selling. Inactuality, they are just saying No to the product. They may not need it at the moment, but somewhere along the way they will will still buy.

5. Don’t plead. “Please try my product because I need the money badly.” Maybe you’ll get a sympathy sale, but again, you haven’t developed a customer. When you do that people will shy away from you and you will not be able to have regular customers which you could have nurtured from the start.

6. Emphasize value, need and satisfaction. Your prospect will buy if you can explain to him that your product is a good value, it serves a need, and that he or she will derive pleasure or satisfaction from the sale. Of course, you must know your product before you can convince others that it is worthwhile buying. This is where product knowledge plays a big part. Knowing your product may require you to use or experience it and see how it works. If you see and believe that it works then your customers will.

7. Ask for the sale. Closing the sale is the critical part of any sales approach. You must not be afraid to ask for the order. The close naturally depends upon the proper overall presentation. If you have shown the prospect that your product has value, need, or potential enjoyment, you’re ready to ask for an order. Some are so uncertain that they would say “Do you want to buy?” or “Do you like it?”. This just gives the customer a chance to say no.

Test closes are made by asking, “Which do you prefer the peach or the aqua color? I can deliver your order overnight, or would Saturday be preferable?” This way the options you are giving always points to getting a sale.

8. Set goals for yourself. When you’re in sales you must be self motivated. Goals must be tangible and realistic. These goals are going to be your driving force why you are selling this product or service so they have to be concrete. You won’t have any boss or foreman telling you what to do and when. It becomes too easy to find excuses for not making calls unless you establish goals for yourself. Keep accurate records of all sales by the week and by the month.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.  Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com. 

Voice Broadcasting Sales Tips (1-3)

As a salesperson, you serve an important role in our society. You create a market for products and services that makes life easier. To be a good salesperson you must take pride in your profession, be it part-time or full-time. Be very proud of what you sell and everything will emanate from there.

Below are eight sales tips to help you along in selling your products and services.

1. Believe. You must honestly believe and feel that what you are selling is a worthwhile and honest value in order to be a success in selling. When you have the conviction that you are selling a worthwhile product or service, you will sell with enthusiasm. Enthusiasm is contagious. When the prospect becomes enthusiastic, he buys. Enthusiasm must come from within and sometimes it takes practice

2. Patience. Don’t be impatient. Too many inexperienced salespeople do one or two voice broadcasting campaigns and quit if they don’t get immediate results. It takes time for people to gain confidence in you and your products. Many people will buy at once, but a big proportion will wait to think things over. You must learn to reassess how your greetings is delivered and the timing of your campaign.

Most of your business will eventually be repeat orders from customers. Almost all business depends on repeats. A retail establishment will lose money for quite a period until they build up a flow of repeat customers. Any worthwhile endeavor requires effort. The amount of money you will make will be directly proportional to the effort you put forth. Business requires hard work and just like in any business, in voice broadcasting you must be willing to make a full effort.

Some people believe there is an innate trait that makes some people good at sales and others failures. Several marketing authors have dispelled this fallacy. You can and will make money selling your products if you put forth an effort.

3. Be yourself. Many people visualize a successful salesperson as a hail and hearty person with an outgoing personality. If they are not the image of what they expect is a success, they try to imitate. I recently read…, “One of our most successful salespeople is a man who ‘never sold a thing in his life’ before he joined us. He turned to selling in desperation, when he lost his job and needed an income to support his family. He didn’t like to dress in a jacket or tie so he called on his prospects in his everyday “house” clothes. He was terrified at selling and the first two calls took more courage than he thought he had. He sold both prospects! When you are not yourself, you’ll appear phony.” Just act your natural self, and you will do well.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com. 

After they press1 (Part2)

B: Aside from product knowledge, one of the most most important asset voice broadcasters can have is enthusiasm. If there’s any doubt your product is worth its price or suspicion that it’s not what you claim it is, your customers will sense it. It will come across in your voice and tone. Of course, the opposite is true as well. When you believe in your product, your customers believe in it, too. They trust that you know what you’re talking about. Once you establish that belief, you’re on your way to closing the sale.

Call satisfied customers and ask them why they like your product, why they do business with you and what the benefits are. This follow-up technique will pump up your enthusiasm. Plus, you can use their answers in the next step.

C: Common objections : “We’re not interested.” “We’re happy with our present supplier.” “It’s too expensive.” “We take care of it in-house.” “I don’t have time.” You can’t argue with any of these points; as soon as you do, you lose. That’s when you should use the tried and true “feel, felt, found” method.

When you hear an objection, pause and let it sink in. Don’t rush to answer. Listen carefully, then empathize with your prospect by saying “I understand how you feel” or “I can appreciate that.” Then build on the success you’ve had with other customers by saying “Many of my present customers felt the same way. But when they found out how much time they saved using our system, they were amazed. I’d like to find out whether we can do the same for you.” Of course, you would insert your own benefit statement. (This is where you should use the responses you got from the satisfied customers you talked to in step B.)

This method has been used over and over–and it works. But it doesn’t work when you do it by rote. You’ve got to know your benefits inside and out. Practice using this technique until it sounds natural.

Ken Blanchard–also known as the “One-Minute Manager”–once said that in today’s business world, anyone can beat you on price. Many people can imitate your product or service. But one thing people can’t do is take away the relationships you build with your prospects and customers. When prospects feel that what you’re saying rings true, they’ll be happy to have you call again.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

After they press1 (Part1)

Selling over the phone is never as easy as selling face to face.

But even when you have a large number of calls to blast in a small amount of time, the one thing you can do after people press 1 is build rapport.

Rapport is built on good listening skills and the ability to get the customer to talk. (Sometimes, a bit of humor comes in handy, too.) Most voice broadcasters are so busy just following their own scripts, they never hear the customers’ needs or desires. However, by following the ABC’s of press 1 voice broadcasting, you can get prospects to open up–and you’ll achieve a more powerful, effective and efficient method of making the sale.

A: Details- it’s all in there. People get calls all the time. What makes one voice broadcaster different from all the rest? More often than not, its attention to detail. That attention could be really listening to what the customer is saying, or it might even be sending a thank-you note after the call.

Ask your prospects “What’s the greatest challenge you’re facing right now?” Many times, their answers, such as “Finding a more economical way to ship my product,” will tell you a great deal about their businesses. Sometimes, you’ll get answers that have nothing to do with their businesses, like “Getting rid of my back pain.” Whatever the answer, get off the phone and search for a newspaper or magazine article, or even information on the Internet–anything you can find to send with a note that says “Hope this helps. Speak to you soon.” After that, you can bet you’ll be the one voice broadcaster they’re happy to speak to.

– keep posted for the part of this wonderful approach to voice broacasting–

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Effective Voicemail Greetings for Voice Broadcasters

Ever get frustrated why customers never call you back? Then it’s time to take a good hard look at what you have - or lack thereof - that’s creating these results for you.

Voicemail is a fact of life today. Whether you like it or not is not relevant. And believe me, getting through to decision makers is only going to get worse. So if your income potential depends on getting in to talk to these people, you better learn how to use it to your advantage.

Let’s take a look at the main formula most voice broadcasters use in their voicemail greetings:

Hello, Mr/Ms __. This is __ calling.

I’m an account executive with __ company.

We make/do __.

Our product/service is leading edge, high quality and __.

I’d like to get together to learn more about how you do __.

And tell you about how our __ can help your business.

Please call me at __ to set up a time.

Now you ask what’s wrong? It’s boring, boring, boring. No one in their right mind would ever waste one second of their time to talk with a seller who said this.

Let me repeat myself. This approach will NOT work. I don’t care if that’s how you were trained. The world has changed. Even your own mother wouldn’t call you back today - and that’s pretty bad!

Most buyers from large companies are bombarded with more than 50 calls like this all day. Your message will be deleted before the second sentence is out of your mouth.

How to be Attract customers

Being alluring is about saying or asking something in a manner that truly excites a prospective decision maker’s interest or curiosity.

You have to put on your thinking cap too. There’s no way around it. Alluring voicemails don’t just flow out of your mouth when its time to leave a message. In fact, lack of planning is guaranteed to make you sound trite and cheesy - exactly like the kind of salesperson everyone detests.

..tomorrow we will start discussing the strategies you can use….

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Common Questions about Political Voice Broadcasting

1) When is the best timing to use voice broadcasting?

Incumbent candidates have been using it in pre-qualifying toward off challengers. During political campaigns, they have used it to reconnect with their members, respond to attacks, provide new information and for Get Out The Vote. Competitors have used it with celebrities for early name recognition and in conjunction with events, to respond to attacks, provide new information and for Get Out The Vote.

2) Who uses voice broadcasting as part of their political campaigns?
Most politicians use voice broadcasting to reach as many people as possible in the least amount of time.  They include U.S. Senators, U.S. Congressmen, Mayors, Governors, State Senators, State Representatives, County Commissioners, City Council members.

3) How big should a voice broadcasting call-out be?
It depends on a lot things. If using an endorser, it should be targeted to a geographic area or an affinity group where they are well known and highly respected. You should be selective and target carefully. Ten to fifteen spokespersons each directed toward a targeted audience can be better than one large massive calling.

4) What kinds of endorsers are effective?
Endorsers have to have a direct effect on people. Call it charisma, they have this “it” factor that somehow gets people’s attention. Look for Community leaders, current or former elected officials, neighborhood leaders, CEO’s of major corporations.

5) How do people respond?
Daytime delivery has shown 81 percent listen to the entire message. You may want to use answering machines as well so that those who are working will be able to listen to the message when they get home.

6) Don’t people get mad?
Not many actually. A mere 0.02% complaints received out of 300,000 phone messages delivered.  Again, it’s all about the package: You, your message and how you deliver. 

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

Four components of a successful Voice broadcasting

1) The voice talent: Most successful messages use celebrities or personalities. The general public respond to celebrities and well-known personalities. In a campaign, a celebrity is the most highly recognized, influential, trusted leader of a community or affinity group. Your celebrities can’t, or won’t, make hundreds or thousands of phone calls for you, but they will record a single message from their telephone following a script you hand to them. You know the power of having celebrities write personal notes on postcards for Get Out The Vote. You can get them to do 50 or 100 now you can have that same personal touch go to hundreds of thousands of voters who know them simply by having them record one telephone message.

2) The message composition: Your message needs to hook the listener. Voice broadcasting is similar to radio commercials. You must grab the listener’s attention in the first few seconds and hold it. Your message must pass the WIIFM test: What’s In It For Me. Your call must be relevant to the one who’s listening. To be most effective: a) Identify yourself right away and give the reason for the call; b) Engage the listener by inviting them or asking for their help; c) If using an endorser, give information on the candidate’s value to them; d) Repetition is important. You want the candidate’s name repeated at least twice or as many times as possible in the flow of script and e) You want to thank them at the end - thank them for their support and/or for listening.

3) The message delivery: a) High-level energy: Speak with grat enthusiasm; b) Be simple: select easy to understand words; c) Audience Appeal: Give reason of call in first few seconds; d) Brevity or Length: 15-40 seconds; For Candidates: 15-25 seconds; For Endorsers: 30-40 seconds; e) Quality: Make sure the technical equipment you are using has excellent answering machine detection and good audio quality. Good Voice broadcasting should sound like the person is actually on the telephone.

4) The timing: Message delivered duting daytime is preferable, so that your message will reach your voter’s answering machine or voice mail. Then they listen to it at their convenience. Nighttime delivery can be used for Get Out The Vote or when your candidate needs to respond immediately to a specific constituency.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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