Archive for February, 2008

February 13, 2008

Voice Broadcasting 101 (Part 1)

February 13th 2008 Posted to News

Don’t just rely on one source to generate leads for your business. It could harm your business if you just depend on one company to generate leads. Imagine if your only supplier goes out of business, his internet or phone system is down then your business is down because your provider cannot supply leads. You are lucky if that didn`t happen to you because it happened to me in the past. Don`t let that happen to you!

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.

Alternatives: It won`t hurt either to use a few marketing tools to generate leads for your business. Again don`t just depend on one marketing medium to generate leads because it may slow down at one point. Just think about other ways to get qualified leads. You may use direct mail, call centers, newspapers, radio, tv, online advertising etc..

So what about voice broadcasting. what do you know about it?

Voice broadcasting marketing is a legal, and simple solution for getting hundreds, or thousands of calls out almost instantly! It gives you the power to deliver a targeted and personalized message to a targeted audience in the geography of your choice. You can reach:

consumers: select by: income, age, geography, home value and more.

businesses: select by job title, business type, sales, employee size.

You deliver your message to answering services and/or live respondents and allow them to be connected to your office with the push of a button. With a direct connect type customers are prompted with “to speak with a representative now, press one.” There`s nothing more powerful & exciting than instant response, and with direct connect, your customers and prospects have the ability to respond to your offer instantly, with the push of a button. Once they press 1 then they will be on queue eagerly waiting to hear more information. A prompt that says “please hold while we connect you.” is then heard. They will be transferred immediately to your call center or sales office, no matter where. then you can speak directly with them to close that sale, gather needed information, verify or change appointments… the possibilities are endless! This service has been proven to increase effectiveness of telemarketing campaigns as much as 75%.

 We shall continue next time with how voice broadcasting works for you……..

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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February 12, 2008

Voice Broadcasting Boom - the new face of Telemarketing

February 12th 2008 Posted to News

With voice broadcasting approximately a major advantage is that 90% or more of your message is delivered directly to your prospect’s phone.

Another advantage is that because of the home business boom most prospects have online connections with web pages and email. So you could say the marriage between offline and online marketing now complete.

This new powerful tool enables mortgage brokers and loan officers a powerful new way to have 200 to 5,000 live transfers calling clients daily or weekly for home refinancing and home equity loans.

Every client receives free a live transfer voice broadcasting control panel and targeted leads are uploaded into the live transfer calling system.

What email lead generation could do in the past - live transfer leads system can do now, and much better because it is more personable, can convert high response rate and reaches at least 90% of the targeted prospects. Telemarketing Lead generation has just been taken to next level. Clients can have 200 to 5,000 Live Transfer prospects calling them daily or weekly.

This low cost new technology now empowers mortgage brokers and loan officers with ability to control the speed of their incoming live transfers. Clients can speed up their incoming calls, slow them down or pause them in real time.

The system also calculates transferred calls as per call and not per minute which makes conversion rates are much higher than usual and because the phone lists are continually updated monthly and clients do not have to purchase the leads.

The really important factors when choosing a voice broadcasting service that can potentially boost your R.O.I. is can you control the amount of and speed of your leads; and are the targeted lists available and uploaded at no charge.

With voice broadcasting, clients can save on average between $2,000 to $10,000 per ad campaign.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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February 11, 2008

Should you hire a Professional Voice Talent?

February 11th 2008 Posted to News

Maybe, after pondering on the cost of hiring a professional voice-over talent, you’re still not really convinced it’s worth the cost. After all, professionals do come with a price tag attached. If you haven’t thought about just what exactly a voice talent can do for you and your campaign, then of course, you are still focused on the money it will cost. If hiring a professional still feels impractical to you, take a few minutes to consider what you would actually gain.

A voice talent knows how to use the quality of his or her voice in the best way possible. That’s why so many untrained voices scrape on the ear. It isn’t that the voice itself is bad; it’s that its owner isn’t sure how to use it. Take Sylvester Stallone’s voice, for example. He’s a cotton-mouth, and a nasally cotton-mouth at that. But, because he learned how to use those qualities, he instead developed a very distinctive, very enjoyable voice. That is what professional training can do for a voice, and you can have the benefit of that training without having to go through it yourself.

Someone who has been trained knows how to make a reading more realistic, because he knows where to put the pauses. So much of speaking is about the timing. If you aren’t used to noticing things like that, you may not realize good speakers make such frequent use of timing, or that it has such a dramatic effect – but they do and it does. In addition to that, they know how strongly or softly to ennunicate certain parts, how to draw attention to words or make words fade into the background. A trained vocal talent will be able to guide your prospects and cause them to think what you want them to think – good thoughts about your product, service or greeting.

But there is something that many people never stop to think about when deciding whether to hire a voice-over talent. When a professional has done something for a while, they know how to do it quickly, and that includes memorizing their lines. Understanding what the client needs and learning the best way to deliver the material. While that may take an untrained person such as yourself many, many tries to even begin to get it right, a professional voice-over talent can accomplish it in a short amount of time. And we all know that time equals money.

There are many concerns to think about when deciding whether to hire a voice-over talent. It is natural, of course, to think about the expense, but that isn’t the only consideration. You have to weigh the cost of hiring a professional with the benefits they can provide for you. In order to do that, you need to understand just what services they provide and why they can do it better than non-professionals. Then, if those things are important to you, it is obvious that your decision should be to use a professional.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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February 8, 2008

Using Voice Broadcasting As Marketing Tool

February 08th 2008 Posted to News

The new millenium allows new medium of promoting your products or services at a fraction of the cost of regular advertising.

Voice broadcasting is being used more and more often by different companies to promote their products or services. This new way of marketing seems to be highly effective and eliminates the process of cold calling by many telemarketers. For example, business opportunity companies don’t need to hire telemarketers to call hundreds of people everyday, but instead they can broadcast a prerecorded message to their leads. This method of marketing is becoming very popular among online marketers who now have the ability to reach thousands of people. The three main factors that determine the success of voice broadcasting campaign are the right software, the right voice broadcast provider, and high quality leads.

Having the right software can have a big impact on your campaign overall. There are many companies that offer this kind of software, but some are better than the other. An excellent company will not only send a broadcast message to your leads, but also it will store and track results of your campaign. Such company must also be able to integrate their system with any voip phone which enables you to interact with every aspect of your campaign.

Being able to have access to the right broadcast provider determines success of your campaign as well. There are many companies out there with different options for you, but there is a couple of things you might want to consider such as the price, and DNC list. Price plays obviously an important role. “Do Not Call List” is a database which you cannot ignore. Find a company that scrubs the DNC list before they do your broadcast so you are protected from being sued. I found XMVoice! one of the better companies that scrubs DNC list every time they do a broadcast campaign.

Having high quality leads is also one of the most important factors of successful campaign. Of course if you are reaching masses you can actually generate your own leads, but having targeted list makes a big difference. If you are promoting business opportunity, promoting or selling different kind of products or services you can purchase targeted lists for your industry and plug it in into the XMVoice! account. Certainly high quality leads produce much better results than just genealogy list.

In my opinion XMVoice! is very effective marketing tool. Being able to reach masses allows an average marketer to take his business to a whole new level. In many cases you might not be able to keep up with the demand for you product or service. Voice broadcast produces results more effectively than any other way of marketing. Any serious business person should definitely consider getting involved with this way of advertising.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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February 7, 2008

Your Voice Broadcasting campaign greeting

February 07th 2008 Posted to News

The quality of your voice broadcast plays a major role on your success ratio. When creating your voice broadcasting greeting, keep these ideas in mind:

1. Always Sound natural: The key to a voice broadcast is to engage the customer immediately and this is best done by using a natural phone voice. When a recipient thinks they’ve received an automated voice, they have a tendency to hang up. When people sense sincerity in the voice and message, they tend to listen.

2. Give your name: Introduce yourself at the first line of the call to further personalize the experience.

3. Lead with the benefits: When creating a greeting, speak in terms of how the customer will directly benefit from your product or service. For example, instead of saying “our current home loans rates are 4.7%,” try “the average New Yorker saves over $8,500 per year by switching to our low interest home loan.”

4. Go straight to the point: State the benefit to customer very early on in the call. The sooner they understand how they will benefit, the more open they will be to your message.

5. Entice the customer to find out more: Don’t reveal everything in your voice broadcast greeting. Instead, entice prospects with the most interesting and beneficial points and encourage them to take an action to find out more. Encouraging a prospect to make the next move is a critical step in turning a prospect into a client.

6. Include a call to action: Decide on the definite action you want the caller to take after hearing your message and ask them to take the action throughout and/or at the end of the call. The action may be to call your direct line within the next 24 hours or to press 1 to be able to talk directly with one of your representatives.

For those who have never tried telemarketing because of fear, doubt, or time constraints, voice broadcasting is the solution for eliminating all of telemarketings most unattractive points while still reaping the full lead generating potential. The cost of a voice broadcast is meager compared with the cost of live personnel, but can achieve the results of an unlimited sized call center. By using these few ideas, you can easily build a marketing campaign to forcefully boost your sales leads.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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February 6, 2008

A Great Offer: Never Go Into the Voice Broadcasting Without One (Part 2)

February 06th 2008 Posted to News

Let’s continue discussing the offers…..

3. The soft offer. This approach still appears to be the most popular, however the language used to describe it varies from one business to another. I’ve seen it stated as “Free 30 day trial” or “Risk-Free Trial”. Most include the phrase “Send No Money Now.” But I have noticed several tests that tack on the “Payment enclosed/Bill me later” option in an effort to get cash with order, even though it’s a soft offer.

4. The hard offer. While the soft offer makes up the lion’s share of the offers out there, the good, old hard offer is still used. Hard offers—no free trial—seem to work best with a very low per campaign price, $5 per product. Many times a premium is included upon payment to boost cash with order. And a 100 percent money-back guarantee appears to help generate response as well. Unlike the standard guarantee that promises a refund on all “incomplete calls,” the 100 percent money-back guarantee tells the subscriber that he can receive a full refund if he’s ever disappointed with the product. Some business managers are hesitant to commit to a full refund, but rarely does a customer take advantage of the guarantee and claim his refund—and the technique does appear to lift response.

5. The Fast 50. Another way to boost response is with an old standby—the Fast 50. This sweepstakes of sorts offers a premium or gift to those who are among the first 50 replies received. Since you can’t make a purchase necessary to enter, you generally have to give the option of letting the respondent say “no” to the service, “but tell me if I’ve won a prize.”

6. Premiums. Once a mainstay of practically all voice broadcasting campaign offers, premiums are not used as widely today as they once were. Workshops, books, free perks, and calculators were common giveaways. Some were awarded only when the payment was received. Others were sent just by signing up. Very few of my clients use premiums these days, but that doesn’t mean you shouldn’t consider testing one in your next promotion. “You never know until you try” seems to be a good rule of thumb here.
In fact, that’s the best rule of thumb for all the offers I’ve mentioned here. The beauty of vocie broadcasting is that it’s easy to read results. And that means it’s easy to tell if one offer works better than another, if adding a premium helps boost response, if “1 year free” works better than “2 years for the price of 1,” and so on.
In the world of vocie broadcasting, it’s “test, test, test.” Do it—and find the offer that works best for you.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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February 5, 2008

A Great Offer: Never Go Into the Voice Broadcasting Without One

February 05th 2008 Posted to News

I’m often asked, “What’s the most important component in a powerful voice broadcasting campaign?”

Is it the greeting? The service? Timing? Could it be the advertising? Or the price? And, in a broader sense, does good advertising trump mediocre ones? Or, conversely, can good advertising rescue so-so ones?

These are all intriguing questions. And I have strong opinions about each one. But—and that’s a big but—we miss the whole point of the discussion about what constitutes powerful voice broadcasting if we fail to include these two words: the offer.

To have any chance of success, a voice broadcasting campaign must have a great offer. But how do you know which offer is best for you? What are your options? What are other businesses doing?

In my capacity as a voice broadcasting provider I’ve dealt with practically every type of offer you can imagine. Each one has its merits, and it’s hard to point to one particular offer and say that it’s a winner in every situation.

I have here a rundown of several of the offers in use today.

1) 2 years for the price of 1. Many businesses are testing this offer. Some state it as “One year free” or “Two years free.” Why does it work for some camapaigns and not for others? Some think it’s a matter of how you graphically present the offer, such as using bold headlines and in-your-face design elements shouting “2 years free.” Others feel it’s not so much how the offer looks, but rather how it’s discussed—the story behind the offer. “We begged management to let us give you this great offer—and they finally said OK,” or “We’ve cut our price to the bone to give you our best rate of all time.” Unfortunately, there’s no clear consensus on exactly which angle works best.

2) Yes, No, Maybe. Here’s an offer that was all the rage about ten years ago, but I’ve noticed it making a comeback recently. It’s basically a clever way of presenting the standard soft offer—”Try a free product and if you don’t like it, return the bill marked ‘cancel’ and owe nothing.” The order form features three distinct blocks: one labeled “Yes,” the second “No,” and the third “Maybe.” The “Yes” block is a statement of the standard soft offer. The “No” block says something to the effect of: “No thanks, I don’t want a free product, send it to somebody else.” (The implication is that the recipient will return the order form without even placing an order.) The “Maybe” block is actually a restating of the “Yes” block, but with a first sentence like: “I’m not sure, but send my free product anyway. If I don’t like it, I’ll return the bill marked ‘cancel’ and owe nothing.” The very fact that you’ve given the recipient a “maybe” option—even though it’s the very same offer as the “yes” option—seems to raise the comfort level enough to generate a positive response that otherwise may not occur.

We shall continue discussing more offers that are being used today tomorrow.

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.

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