Hardware and software that can hold messages and direct them to the right recipients

Software that can analyze and record responses to messages

A server that can store and access databases full of contact information (some providers will install a server behind a client’s firewall)

Storage space for archiving messages and replies

Encryption tools for use when handling sensitive information

Service plans can also differ substantially, much the way cell phone plans can have vastly different minute allotments and features.

Some of the factors that can affect the price or availability of a service plan are:

Minutes used or messages sent for each billing period

Number of contacts in the contact database

Types of messages sent

Size and number of e-mail attachments

Size of the message archive

Once the sender selects a provider and a service plan, he uploads his contacts to the provider’s database. Some providers can use existing contact lists, such as e-mail address books. Otherwise, senders may have to perform a data entry step to create the database before broadcasting can begin. If the sender represents a business that is trying to sell or market its products, he must also make sure his list does not conflict with national or local do-not-call lists.

People change their contact information relatively frequently, and not everyone wants to receive lots of broadcast alerts. To accommodate this, many providers allow recipients to change their information and preferences. Providers can include information on how to do this in their broadcasts. Senders can also create filters or multiple recipient lists to make sure people receive only the messages they’re interested in.

Voice Broadcasting is a technique that people can use to deliver information to lots of recipients at once. For example, during a weather emergency, law enforcement officials can notify people of life-threatening conditions. Doctors can let patients know when the season’s flu shots have arrived. Computer gaming shops can inform customers that a highly anticipated game is available for pre-order. Sometimes, this information is convenient; other times, it’s critical.

The goal of voice broadcasting is to reach as many people as possible as quickly as possible. To do this, it has to take advantage of lots of different communication methods. Information can be in the form of recorded messages, e-mail, text messages or fax. It can travel over traditional or cellular phone networks or the Internet. Delivering the messages also requires a database full of contact information and hardware that can handle lots of data moving simultaneously.

In some cases, people may need to receive responses to their messages. For example, a mortgage brokers may send phone messages to homeowners whoa re interested in lowering their rate . The homeowners may then need to press one button to talk to the broker and another to cancel it or be removed. People who send urgent information may also need to know whether their messages arrived safely.

Because of all these requirements and complexities, broadcast messaging generally starts with a service provider. The provider has the equipment and staff needed to take care of all the details. A person or organization that wants to send messages — we’ll call this the sender — works with the service provider to deliver information as efficiently as possible to either a live person or an answering machine.

..tomorow we will continue and will discuss the tools used by providers….

In order to reach as many people as possible, you need to come at them from different angles.

Step 3: Launch VOICE BROADCASTING campaign

Voice broadcasting gives you yet another method of following up with prospects. It is an awesome tool and as of late has been sort of the “new email.” Because email is getting caught by filters and spam control features, it is necessary to try and reach prospects using other methods. Outside of email, voice broadcasting is the easiest and least expensive means of following up. In addition, voice broadcasting can keep your system totally automated. You can record a simple message or series of messages, collect the prospects phone number on your capture page and then simply set up your voice broadcasting software to call them once, weekly, monthly or whatever you choose. There are lots of services to use out there.

Step 4: Send them Postcards

Direct mail is by far the most forgotten means of follow up, but often the most effective. Postcards are a terrific way to make sure that your prospects hear form you. By simply collecting their mailing info on your capture page, you have set yourself up to use an incredible tool that will definitely help increase your sales and income.

There are a couple of services that allow you to set up a direct mail campaign to work just like an email auto responder. You can input a prospects mailing address and set up a campaign that will send them a postcard once, twice, weekly, monthly, or whatever you choose. Just set it up once and forget it. You can contact a prospect for an entire year on autopilot . You can even create custom postcards for any business , service or opportunity.

If you use that simple 4 step plan to create an automated system for your business, you will definitely increase sales and income. Plus, you will not only have an automated system that works for you while you are doing the things you enjoy, but it will be one that contacts prospects from every angle so they are sure to get your message early and often. Remember, it is not always enough just to have a system. You need to have an automated system that you can plug each prospect into that will run itself while you focus on building your business.

“One needs a system to succeed.”

I like to take this a step further. You not only need a “system”, but in order to get the most out of your home business opportunity, you need to have an Automated System. To take that even one step further, your Automated System must hit your prospects from EVERY angle in order to achieve the highest levels of prosperity.

Here are four techniques that if used on all of your prospects WILL increase your earnings with ANY home or internet business opportunity.

Step 1: Make a “capture” page.

Even if you have no idea what this is, you have almost certainly seen a capture page and even been “captured by one. A capture page is simply a page that is set up to give some brief information about a product or service, but then requires the prospect to enter their info to get the full details. It is often a teaser or hyped up page to get the prospect to want to know more. The most effective capture pages touch on the prospects personal or financial needs compelling them to find out more by filling in their information. Once they do, you own their information for life and can continue to follow up with them or contact them about other offers of services you have now, or develop in the future. Capture pages are a MUST to start building your list that you will be able to promote any product or service.

Special note: NEVER LOSE YOUR LIST OF CAPTURED NAMES, ADDRESSES, EMAILS, ETC.

Those that are highly successful in any home business or internet opportunity have a list of thousands that they have built over the years. Any time they have a new product, service or opportunity to promote they send it out to their list first. This gives you a big head start and if your products, services and opportunities have been successful in the past, your list will follow you everywhere.

This all leads into the second technique to creating a totally automated system, email auto responders.

Step 2: Email your prospects for follow up

This is probably the easiest and most recognizable form of follow up. When creating a capture page, all you have to do is tie the information form into an auto responder. This can be done very easily using services such as aweber. Now, when a prospect fills in their information, you not only get to keep their information for your list, but now you can follow up with them daily, weekly, monthly without having to lift a finger. Of course, you have to write your email follow up messages ahead of time, but once you have them completed, you are following up with your prospects over and over while doing no additional work.

more pointers next time……….

Lead Generation

Acquiring new customers and lowering your customer acquisition cost is always a challenge. Voice Broadcast provides a new alternative medium to communicate with the masses and acquire new customers economically. We help you by cutting through the clutter and communicating your message with thousands or millions of your prospects to enhance your customer base.

Direct mail: Lookout Calls and Fundraising

Compliment your direct mail offer, catalogue, or fundraising campaign and significantly increase your response rates, using voice broadcast “lookout call”. By using Voice Broadcast to deliver a “lookout” message to recipients of your direct mail piece for example

“Hello, I’m calling from _______ to ask you to look out for

a blue envelop with a rainbow on the front. Please take a

minute and learn how we help kids throughout the city…”

A well designed message will increase the recipient’s interest in the mail piece, causing them out of curiosity to open it. By simply causing more of your marketing pieces to be opened, your response rates will increase because you used Voice Broadcast to cut through the clutter.

Catalogue Sales

Improve sales by drawing attention to specials. Alert customers the catalogue will be in their box any day. Create anticipation for your goods. In one test case, Group A was sent a catalogue without a lookout call, and Group B received a lookout call as their catalogues arrived in the mail. Not only did group (B) have 90% more orders, the average order was twice the value of Group A.

Upselling

Increase your customer share, not just your market share. Target your company’s leading customer base with information on product and service upgrades, added-value tips, and other offers specific to their needs. This creates customer loyalty and reduces the number of contacts required to keep a strong relationship.

Branding

Branding is the foundation of every great company, product, and service. Traditionally, it takes years to establish household branding, but with our innovative technology, branding is created in days. Voice Broadcast gives you a new personalized branding tool by creating top of mind awareness. You can leave different messages on machines to target and focus the message to the customer.

Stand-alone Voice Broadcast

Using Voice Broadcast as a stand-alone medium is an excellent way to verbally communicate with customers, members or targeted groups of people. Voice Broadcast gives you the power to deliver a targeted, personalized message and the flexibility to create and change your message in a

fraction of the time needed for other means of communication.

Time Sensitive Information

Use Voice Broadcast to alert your customers and prospects about special promotions, grand openings, and other time sensitive opportunities. Timing can be everything and Voice Broadcasting is your solution when delivering unique, time sensitive information to your customers.

Answering Machine Message

Imagine clicking a button and within minutes 200, 300, even 500 or more of your past clients, contacts or members of your network receive this “personal” call from you left on their voicemail or answering machine:

“Hi, it’s (you) with (your co.). Sorry I missed you. I

wanted to give you a quick call because right now I’m

working with clients who are interested in purchasing a home

in your neighbourhood.

Thought I’d touch base with you and see if you might be

interested in selling in the near future. If so, I may be

able to help you get a great sale price. If you have an

interest or if you know anybody else in your neighbourhood

who’s interested in selling please call me at 1800 xxx xxx.

Have a great day!”

The bottom line is, voice broadcast will make money for you and save you a tremendous amount of time and energy.

The first place to start is to understand how it works…now I’m not going to teach you how to set-up the equipment, but rather give you an overview of Voice Broadcast.

IMPORTANT HINT: While the technology has been used in the US for years, it is very important to use local professional voice talent. For example if you’re calling Australia use an Australian sounding voice, if you are calling England use a British sounding voice. I will talk more about this later in another email.

Now let us look at some amazing ways you can use Voice Broadcast in your business.

Some of these cases are from the US…

Calling All Subscribers

Subscribers to a major satellite data service company had to be contacted during an extended service outage with instructions for realignment of their satellite dish antennae.

Solution: The company sent a message to its customers using Voice broadcast to provide an 1800 number for their clients to call for assistance. Most clients were able to reline their satellite dish and hard-to-reach customers were contacted later. Secondly the customer service calls were reduced and the amount of down time was kept to a minimum.

Poll Me

Challenge: A metropolitan GYM was considering building a new state-of-the-art facility in a part of the city that was experiencing rapid expansion. They wanted to do a demographic survey to determine the feasibility of their project and to find out which programs had potential.

Solution: Voice Broadcast was the perfect solution. More than 30,000 households were polled to find out if they would use a GYM facility in their area and, if so, what programs and types of memberships would be of interest. Several questions were posed, and the person responding had only to press a “1″ for yes or a “2″ for no. After tabulating the results, the GYM did decide to build a new facility in the proposed area. A local newspaper article announced the decision and verified that it was as a result of this survey that such a promising project would be initiated. As an added benefit, the household names, addresses and phone numbers were in a database that the gym could access for later use during membership recruitment, program initiation,

and event notification.

ISP - Instant Solution

Challenge: A major Internet service provider needed to notify 200,000 subscribers of a change to its ISP addresses. With only three days notice, the provider needed a quick solution that wouldn’t flood its customer service centre with calls.

Solution: Voice broadcast the news to ISP customers, along with instructions for changing their Internet access set-ups. The program was deployed that same day, with the broadcast completed in its entirety in just two days –avoiding tens of thousands of potential customer service problems. Subscribers appreciated the provider’s proactive responsiveness to the situation, and customer retention rates remained high.

…our discussion tomorrow will still be on the other uses of voice broadcasting…

As every product has advantages and disadvantages, this is regarded as two face of the coin. A donkey can’t be compared with a horse. As like this Voice Mail broadcasting services can be well exercised when it is taken in a good motive but when the motive is changed this powerful weapon will cause a immense deal of jeopardy. Making money through Voice Mail broadcasting equipment will be dangerous when you are likely to be fined under rules and regulations of government. Persons working on Telework Voice broadcast customers will face such problems if they use voice broadcast service in making fraud.

Voice Blast Company dealing in local voice mail will face a threat so beware! Telemarketer’s automated phone dialing service called and then illegally hung up their line and called numbers that were listed on the National Do Not Call (DNC) registry.

Voice broadcasting is a technique for mass communication that comes in concern with the necessities of mass messaging and voice mail. 1990s is the time frame for the cell phone voice mail greeting is organized and invented. Voice message broadcasting that broadcast millions of call recipients at once. Voice agent users can interact immediately with any professional person whether free local voice mail members, constituents, subscribers, employees of any firm and even customer.

Business voice mail system manages a large database of phone lists and pre-recorded phone messages using telephonic equipment and their components. The computer voice mail can in chorus millions of messages. Personalized mailing serves as one of the example of this information interchange and can be integrated through text-to-speech software.

Answering machine detection with advanced technology and are logically play a desirable message without truncating. Effective mail marketing through voice is considered as a beneficial tool for internet marketing.

Interactive voice broadcasting or interactive voice messaging programs permit to interact by pressing keypad on phone and it allows the call recipient to hear the recorded messages. As the button pressed the system detected by the pressed button and then played the message accordingly. This is another form of interactive voice response or IVR.

The basic rules of Voice broadcasting are:

• A prior consent is necessary by a customer.

• Business liaison.

• Those organizations who are tax exempted.

• When Voice broadcast permits then Call List regulations conditioned apply?

• DNC is maintained accordingly as per Customer request.

• In banking services case these applications are allowed like: Mortgage Refinance, Collection with an EBR and others.

• It is allowable to charity making purpose.

• Political campaigns are allowed for their initiatives

• Free offer and Information broadcasting are prohibited

Doug Embers is an award-winning voice broadcasting writer and founder of www.xmvoice.com.  With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com